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Photographic Print : Listerine advertisement, 1930
Photo Prints From Mary Evans Picture Library
Listerine advertisement, 1930
Advertisement for Listerine mouth wash, suggesting that halitosis can lead to being left on the shelf, marriage-wise as her birthdays creep towards that tragic thirty mark. Date: 1930
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14414138
© Illustrated London News Ltd/Mary Evans
Adverts Breath Jan17 Maid Mouth Smelly Spinster Unattractive Wash Mouthwash
12"x8" Photo Print
Step back in time with Media Storehouse's vintage photographic prints, featuring this intriguing 1930 Listerine advertisement from Mary Evans Prints Online. This classic image humorously illustrates the social pressure surrounding turning thirty and the importance of maintaining good oral hygiene with Listerine mouthwash. Add a touch of nostalgia to your home decor or office space with our high-quality, museum-grade prints.
Photo prints are produced on Kodak professional photo paper resulting in timeless and breath-taking prints which are also ideal for framing. The colors produced are rich and vivid, with accurate blacks and pristine whites, resulting in prints that are truly timeless and magnificent. Whether you're looking to display your prints in your home, office, or gallery, our range of photographic prints are sure to impress. Dimensions refers to the size of the paper in inches.
Our Photo Prints are in a large range of sizes and are printed on Archival Quality Paper for excellent colour reproduction and longevity. They are ideal for framing (our Framed Prints use these) at a reasonable cost. Alternatives include cheaper Poster Prints and higher quality Fine Art Paper, the choice of which is largely dependant on your budget.
Estimated Image Size (if not cropped) is 11.4cm x 30.4cm (4.5" x 12")
Estimated Product Size is 20.3cm x 30.5cm (8" x 12")
These are individually made so all sizes are approximate
Artwork printed orientated as per the preview above, with portrait (vertical) orientation to match the source image.
EDITORS COMMENTS
In this vintage advertisement from 1930, Listerine mouthwash boldly addresses the social stigma surrounding bad breath, or halitosis. The image features a sad and unmarried woman, with a disapproving glance cast upon her as she approaches her thirtieth birthday. The caption reads, "Unmarriageable at thirty! Halitosis may be the reason." The use of the words "unmarriageable," "spinster," and "old maid" underscores the societal pressure on women to marry by a certain age, and the belief that bad breath could be a major obstacle to finding a husband. The woman's furrowed brow and downturned expression convey a sense of despair and isolation, emphasizing the potential consequences of being left on the shelf due to an issue as seemingly trivial as bad breath. The advertisement effectively taps into the cultural anxieties of the time, and highlights the importance of maintaining good oral hygiene not just for health reasons, but also for social and romantic success.
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