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Fine Art Print : Listerine advertisement, 1930
Fine Art Prints From Mary Evans Picture Library
Listerine advertisement, 1930
Advertisement for Listerine mouth wash, suggesting that halitosis can lead to being left on the shelf, marriage-wise as her birthdays creep towards that tragic thirty mark. Date: 1930
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14414138
© Illustrated London News Ltd/Mary Evans
Adverts Breath Jan17 Maid Mouth Smelly Spinster Unattractive Wash Mouthwash
20"x20" (+3" Border) Fine Art Print
Step back in time with Media Storehouse's exquisite collection of Fine Art Prints, featuring this vintage Listerine advertisement from 1930. This captivating image, sourced from Mary Evans Prints Online, showcases a thought-provoking message about the importance of good oral hygiene. The advertisement, with its charming art deco design and poignant commentary on societal expectations, is a must-have for any vintage advertising or history enthusiast's collection. Add a touch of nostalgia to your home or office with this unique and intriguing piece.
21x7 image printed on 27x13 Fine Art Rag Paper with 3" (76mm) white border. Our Fine Art Prints are printed on 300gsm 100% acid free, PH neutral paper with archival properties. This printing method is used by museums and art collections to exhibit photographs and art reproductions.
Our fine art prints are high-quality prints made using a paper called Photo Rag. This 100% cotton rag fibre paper is known for its exceptional image sharpness, rich colors, and high level of detail, making it a popular choice for professional photographers and artists. Photo rag paper is our clear recommendation for a fine art paper print. If you can afford to spend more on a higher quality paper, then Photo Rag is our clear recommendation for a fine art paper print.
Estimated Image Size (if not cropped) is 17.7cm x 47.4cm (7" x 18.7")
Estimated Product Size is 33cm x 68.6cm (13" x 27")
These are individually made so all sizes are approximate
Artwork printed orientated as per the preview above, with portrait (vertical) orientation to match the source image.
EDITORS COMMENTS
In this vintage advertisement from 1930, Listerine mouthwash boldly addresses the social stigma surrounding bad breath, or halitosis. The image features a sad and unmarried woman, with a disapproving glance cast upon her as she approaches her thirtieth birthday. The caption reads, "Unmarriageable at thirty! Halitosis may be the reason." The use of the words "unmarriageable," "spinster," and "old maid" underscores the societal pressure on women to marry by a certain age, and the belief that bad breath could be a major obstacle to finding a husband. The woman's furrowed brow and downturned expression convey a sense of despair and isolation, emphasizing the potential consequences of being left on the shelf due to an issue as seemingly trivial as bad breath. The advertisement effectively taps into the cultural anxieties of the time, and highlights the importance of maintaining good oral hygiene not just for health reasons, but also for social and romantic success.
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