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Framed Print : Listerine advertisement, 1930
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Listerine advertisement, 1930
Advertisement for Listerine mouth wash, suggesting that halitosis can lead to being left on the shelf, marriage-wise as her birthdays creep towards that tragic thirty mark. Date: 1930
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14414138
© Illustrated London News Ltd/Mary Evans
Adverts Breath Jan17 Maid Mouth Smelly Spinster Unattractive Wash Mouthwash
18"x14" Modern Frame
Step back in time with our vintage Framed Print from the Media Storehouse collection. This captivating advertisement from 1930, featuring the iconic Listerine brand, brings a piece of history into your home. With a playful and thought-provoking message about the importance of good oral hygiene, this print is a must-have for any vintage or advertising enthusiast. The high-quality print is beautifully framed and ready to hang, adding an intriguing conversation starter to your decor. Bring a touch of nostalgia and charm to your living space with this unique and authentic piece.
16x12 Print in an MDF Wooden Frame with 180 gsm Satin Finish Paper. Glazed using shatter proof thin plexiglass. Frame thickness is 1 inch and depth 0.75 inch. Fluted cardboard backing held with clips. Supplied ready to hang with sawtooth hanger and rubber bumpers. Spot clean with a damp cloth. Packaged foam wrapped in a card.
Contemporary Framed and Mounted Prints - Professionally Made and Ready to Hang
Estimated Image Size (if not cropped) is 15.2cm x 40.6cm (6" x 16")
Estimated Product Size is 35.6cm x 45.7cm (14" x 18")
These are individually made so all sizes are approximate
Artwork printed orientated as per the preview above, with portrait (vertical) orientation to match the source image.
EDITORS COMMENTS
In this vintage advertisement from 1930, Listerine mouthwash boldly addresses the social stigma surrounding bad breath, or halitosis. The image features a sad and unmarried woman, with a disapproving glance cast upon her as she approaches her thirtieth birthday. The caption reads, "Unmarriageable at thirty! Halitosis may be the reason." The use of the words "unmarriageable," "spinster," and "old maid" underscores the societal pressure on women to marry by a certain age, and the belief that bad breath could be a major obstacle to finding a husband. The woman's furrowed brow and downturned expression convey a sense of despair and isolation, emphasizing the potential consequences of being left on the shelf due to an issue as seemingly trivial as bad breath. The advertisement effectively taps into the cultural anxieties of the time, and highlights the importance of maintaining good oral hygiene not just for health reasons, but also for social and romantic success.
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