Adverts Gallery

Wartime Toby jugs, WW1

Advertisement for Soane & Smith of Oxford Street, promoting their range of Toby jugs based on wartime leaders, principally Sir David Beatty, Sir Douglas Haig, Lord Jellicoe, Marshal Joffre, Lord French, Prime Minister David Lloyd George, President Woodrow Wilson and Marshal Foch. Last but not least is a special design based on the character Old Bill, portrayed in the hugely popular cartoons by Bruce Bairnsfather in The Bystander magazine. Date: 1918

© Illustrated London News Ltd/Mary Evans

Turnbull & Asser khaki puttees advertisement

Advertisement for khaki stocking puttees in medium and heavy weights from Turnbull and Asser, military and sporting outfitters. For use in Home Service when off parade, or at the Front when out of the firing line. The stockings presented the same appearance as regulation puttees, but could be taken on and off in a second. Date: 1915

© Illustrated London News Ltd/Mary Evans

Fortnum & Masons Christmas Box for soldiers, WW1

Advertisement for quintessential London department store, Fortnum & Mason, in particular their Thirty Shilling Xmas Box of selected provisions which could be sent to the front for lucky soldiers (though probably officers!). Latest date for dispatch to France was 14 December 1917 and a war catalogue was available upon application. The box contained a fine selection of food including real turtle soup, roast goose, brandy sauce and cherries in brandy. Date: 1917

© Illustrated London News Ltd/Mary Evans