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Metal Print : A wartime advert for Yardley Complexion Powder. Date: 1943
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Metal Prints From Mary Evans Picture Library
A wartime advert for Yardley Complexion Powder. Date: 1943
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32240358
© Illustrated London News Ltd / Mary Evans
1943 Advertisements Advertizing Adverts Complexion Cosmetic Cosmetics Make Up Makeup Nineteen Powder Powders Servicewoman Servicewomen Yardley Yardleys
16"x24" (61x41cm) Metal Print
Step back in time with our vintage-inspired Metal Prints from Media Storehouse. This captivating design features a wartime advert for Yardley Complexion Powder, dated 1943, sourced from Mary Evans Prints Online. Add a touch of history and elegance to your home decor with this high-quality metal print. Each print is meticulously crafted with a durable, waterproof coating and mounted on a lightweight aluminum sheet. The vibrant colors and sharp details will surely make this a conversation starter in any room. Order yours today and bring a piece of the past into your modern world.
Made with durable metal and luxurious printing techniques, our metal photo prints go beyond traditional canvases, adding a cool, modern touch to your space. Wall mount on back. Eco-friendly 100% post-consumer recycled ChromaLuxe aluminum surface. The thickness of the print is 0.045". Featuring a Scratch-resistant surface and Rounded corners. Backing hangers are attached to the back of the print and float the print 1/2-inch off the wall when hung, the choice of hanger may vary depending on size and International orders will come with Float Mount hangers only. Finished with a brilliant white high gloss surface for unsurpassed detail and vibrance. Printed using Dye-Sublimation and for best care we recommend a non-ammonia glass cleaner, water, or isopropyl (rubbing) alcohol to prevent harming the print surface. We recommend using a clean, lint-free cloth to wipe off the print. The ultra-hard surface is scratch-resistant, waterproof and weatherproof. Avoid direct sunlight exposure.
Made with durable metal and luxurious printing techniques, metal prints bring images to life and add a modern touch to any space
Estimated Product Size is 61.5cm x 41.2cm (24.2" x 16.2")
These are individually made so all sizes are approximate
Artwork printed orientated as per the preview above, with landscape (horizontal) orientation to match the source image.
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EDITORS COMMENTS
This vintage wartime advert for Yardley Complexion Powder from 1943 is a fascinating glimpse into the beauty standards and marketing strategies of the era. In the midst of World War II, when women were taking on new roles in the workforce and serving in various capacities in the armed forces, cosmetics companies like Yardley continued to promote their products as essential for maintaining a polished appearance.
The ad features a servicewoman with flawless skin, her face adorned with Yardley Complexion Powder. The message is clear: even during times of war, it was important for women to look their best. The image reflects the societal pressure on women to uphold traditional notions of femininity and beauty, despite the challenges and hardships they faced during wartime.
Yardley's advertisement also speaks to the power of makeup as a form of self-care and confidence-boosting tool. In a time when morale was crucial on both the home front and overseas, something as simple as applying complexion powder could provide a sense of normalcy and comfort.
Overall, this print serves as a reminder of how beauty ideals have evolved over time, while also highlighting the resilience and resourcefulness of women throughout history. It captures a moment in which glamour met grit, offering insight into both consumer culture and gender dynamics during one of the most tumultuous periods in modern history.
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