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Canvas Print : A wartime advert for Yardley Complexion Powder. Date: 1943
Canvas Prints From Mary Evans Picture Library
A wartime advert for Yardley Complexion Powder. Date: 1943
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32240358
© Illustrated London News Ltd / Mary Evans
1943 Advertisements Advertizing Adverts Complexion Cosmetic Cosmetics Make Up Makeup Nineteen Powder Powders Servicewoman Servicewomen Yardley Yardleys
21"x7" (53x18cm) Canvas Print
Step back in time with our vintage-inspired Canvas Prints from Media Storehouse. This captivating design features a wartime advert for Yardley Complexion Powder, dated 1943. Reproduced from an original image sourced from Mary Evans Prints Online, this print adds a touch of history and elegance to any room. With its high-quality canvas material and vibrant colors, this print is sure to make a statement in your home or office. Bring a piece of the past into your present with Media Storehouse Canvas Prints.
Delivered stretched and ready to hang our premium quality canvas prints are made from a polyester/cotton blend canvas and stretched over a 1.25" (32mm) kiln dried knot free wood stretcher bar. Packaged in a plastic bag and secured to a cardboard insert for safe transit.
Canvas Prints add colour, depth and texture to any space. Professionally Stretched Canvas over a hidden Wooden Box Frame and Ready to Hang
Estimated Product Size is 53.3cm x 17.8cm (21" x 7")
These are individually made so all sizes are approximate
Artwork printed orientated as per the preview above, with landscape (horizontal) orientation to match the source image.
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EDITORS COMMENTS
This vintage wartime advert for Yardley Complexion Powder from 1943 is a fascinating glimpse into the beauty standards and marketing strategies of the era. In the midst of World War II, when women were taking on new roles in the workforce and serving in various capacities in the armed forces, cosmetics companies like Yardley continued to promote their products as essential for maintaining a polished appearance.
The ad features a servicewoman with flawless skin, her face adorned with Yardley Complexion Powder. The message is clear: even during times of war, it was important for women to look their best. The image reflects the societal pressure on women to uphold traditional notions of femininity and beauty, despite the challenges and hardships they faced during wartime.
Yardley's advertisement also speaks to the power of makeup as a form of self-care and confidence-boosting tool. In a time when morale was crucial on both the home front and overseas, something as simple as applying complexion powder could provide a sense of normalcy and comfort.
Overall, this print serves as a reminder of how beauty ideals have evolved over time, while also highlighting the resilience and resourcefulness of women throughout history. It captures a moment in which glamour met grit, offering insight into both consumer culture and gender dynamics during one of the most tumultuous periods in modern history.
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