Framed Print > Animals > Mammals > Muridae > Fortior
Framed Print : A wartime advert for Yardley Complexion Powder. Date: 1943
Framed Photos From Mary Evans Picture Library
A wartime advert for Yardley Complexion Powder. Date: 1943
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32240358
© Illustrated London News Ltd / Mary Evans
1943 Advertisements Advertizing Adverts Complexion Cosmetic Cosmetics Make Up Makeup Nineteen Powder Powders Servicewoman Servicewomen Yardley Yardleys
18"x14" Modern Frame
Step back in time with our vintage Framed Print from the Media Storehouse collection. This captivating piece features an authentic wartime advertisement for Yardley Complexion Powder, dated 1943. Obtained from Mary Evans Prints Online, this exquisite print showcases the allure of mid-century advertising, transporting you back to a bygone era. Add a touch of history and charm to your living space with this unique and intriguing framed print.
16x12 Print in an MDF Wooden Frame with 180 gsm Satin Finish Paper. Glazed using shatter proof thin plexiglass. Frame thickness is 1 inch and depth 0.75 inch. Fluted cardboard backing held with clips. Supplied ready to hang with sawtooth hanger and rubber bumpers. Spot clean with a damp cloth. Packaged foam wrapped in a card.
Contemporary Framed and Mounted Prints - Professionally Made and Ready to Hang
Estimated Image Size (if not cropped) is 40.6cm x 35.6cm (16" x 14")
Estimated Product Size is 45.7cm x 35.6cm (18" x 14")
These are individually made so all sizes are approximate
Artwork printed orientated as per the preview above, with landscape (horizontal) orientation to match the source image.
FEATURES IN THESE COLLECTIONS
> Animals
> Mammals
> Muridae
> Fortior
> Mary Evans Prints Online
> New Images July 2023
EDITORS COMMENTS
This vintage wartime advert for Yardley Complexion Powder from 1943 is a fascinating glimpse into the beauty standards and marketing strategies of the era. In the midst of World War II, when women were taking on new roles in the workforce and serving in various capacities in the armed forces, cosmetics companies like Yardley continued to promote their products as essential for maintaining a polished appearance.
The ad features a servicewoman with flawless skin, her face adorned with Yardley Complexion Powder. The message is clear: even during times of war, it was important for women to look their best. The image reflects the societal pressure on women to uphold traditional notions of femininity and beauty, despite the challenges and hardships they faced during wartime.
Yardley's advertisement also speaks to the power of makeup as a form of self-care and confidence-boosting tool. In a time when morale was crucial on both the home front and overseas, something as simple as applying complexion powder could provide a sense of normalcy and comfort.
Overall, this print serves as a reminder of how beauty ideals have evolved over time, while also highlighting the resilience and resourcefulness of women throughout history. It captures a moment in which glamour met grit, offering insight into both consumer culture and gender dynamics during one of the most tumultuous periods in modern history.
MADE IN THE USA
Safe Shipping with 30 Day Money Back Guarantee
FREE PERSONALISATION*
We are proud to offer a range of customisation features including Personalised Captions, Color Filters and Picture Zoom Tools
SECURE PAYMENTS
We happily accept a wide range of payment options so you can pay for the things you need in the way that is most convenient for you
* Options may vary by product and licensing agreement. Zoomed Pictures can be adjusted in the Basket.
