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Swan Pen advertisement, WW1
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Swan Pen advertisement, WW1
First World War advertisement for Swan Pens featuring humorous cartoon. " We calls im The President. " Ows that?" " Well, er see, ever since is fianc饠 sent im that Swan Fountain Pen, es done nothing but write notes to er." Date: 1917
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Media ID 14341129
© Illustrated London News Ltd/Mary Evans
Advertisements Adverts Correspondence Letter Letters Pens Swan Tommies Tommy Trench Trenches
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Amidst the harsh realities of the First World War trenches, a moment of light-hearted humor emerges in this 1917 Swan Pen advertisement. The cartoon depicts a British soldier, referred to as 'The President,' proudly holding a Swan Fountain Pen and boasting to his comrade about his new writing instrument. His friend, surprised by the sudden outburst of refinement, inquires, 'Ows that?' The soldier responds, 'Well, er see, ever since my fiancée sent im that Swan Fountain Pen, es done nothing but write notes to er.' The image captures the essence of the soldiers' longing for home and their desire to maintain connections with their loved ones despite the challenging conditions of the war. The Swan Pen, with its sleek design and ability to produce elegant handwriting, became a symbol of hope, connection, and sophistication amidst the chaos of the trenches. The cartoon's humorous tone adds an element of levity to the otherwise grim realities of the war. The Swan Pen advertisement serves as a poignant reminder of the human spirit's ability to find joy and connection even in the most trying of circumstances. This advertisement, dated 1917, is a fascinating glimpse into the past, offering insights into the experiences of soldiers during the First World War and the role that simple pleasures, like writing with a fine pen, played in their lives.
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