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Swan Fountain Pen advertisement, World War One
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Swan Fountain Pen advertisement, World War One
Advertisement for Swan fountain pens the business mans pen...now the soldiers pen with the product placed in front of a silhouette of a battalion charging forward with bayonets fixed. Date: 1916
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Media ID 14137027
© Illustrated London News Ltd/Mary Evans
Advertisements Adverts Attack Battalion Bayonets Charge Charging Correspondence Fixed Fountain Pens Swan Warfare
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EDITORS COMMENTS
Amidst the chaos and turmoil of the First World War, the simple act of putting pen to paper took on new significance. In this evocative advertisement from 1916, the Swan Fountain Pen is depicted as the 'Soldier's Pen' - a testament to its enduring appeal among the military ranks. The image of a battalion of British soldiers, silhouetted against the backdrop of a setting sun, charges forward with fixed bayonets, their determination undeterred. In their hands, they clutch the elegant Swan Fountain Pen, a symbol of communication and connection amidst the devastation of war. The Swan Fountain Pen, with its sleek design and reliable performance, had long been a favorite among businessmen and gentlemen. But in the trenches of the Western Front, it became a vital tool for soldiers to write letters home to their loved ones, to record their experiences, and to maintain morale. The pen's durability and ability to write smoothly even in the most challenging conditions made it an essential piece of equipment for the soldiers. This powerful advertisement captures the spirit of the times, highlighting the Swan Fountain Pen's versatility and resilience. It serves as a poignant reminder of the human connection that endured even in the midst of the devastating conflict, and the importance of communication in preserving history and maintaining the bonds of community and family.
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