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Pears Soap Advertisement, WW1 - munitions worker
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Pears Soap Advertisement, WW1 - munitions worker
Advertisement for the famous Pears soap, the first in their Womanhood in War-Time series. No. 1 is My Lady of Munitions and features a munitions worker or munitionette in uniform at a wash bowl.
1917
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Media ID 14171348
© Illustrated London News Ltd/Mary Evans
Advertisements Adverts Bowl Cleanliness Employment Factories Munitionette Munitionettes Munitions Pears Role Roles Soap Wash Washing Worker
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EDITORS COMMENTS
In the midst of the chaos and turmoil of the First World War, the ordinary rhythm of daily life continued to persist, even for those who had left their homes to contribute to the war effort. This image, published in 1917 by the Illustrated London News Ltd, showcases a munitionette taking a moment of respite from her duties as a munitions worker. Clad in her uniform, complete with a cap adorned with a badge, she stands before a wash bowl, her hands submerged in the soothing, sudsy water. The Pears soap advertisement, the first in their "Womanhood in War-Time" series, titled "No. 1 is My Lady of Munitions," pays homage to the countless women who had taken on new roles in factories and munitions sites, playing a crucial part in the war effort. The advertisement emphasizes the importance of maintaining cleanliness and beauty, even amidst the harsh realities of the war. The munitionette's serene expression and the pristine setting of the scene serve as a poignant reminder that even in the most challenging of times, the simple act of washing oneself could offer a sense of comfort and normalcy. This powerful image stands as a testament to the resilience and adaptability of women during the First World War, and their unwavering commitment to their duties, both on the home front and at the war front.
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