Chromo Publicitaire Collection

Galileo, a promotional card for Poulain chocolate with illustrations of Galileo's trial by the Inquisition
488391 Galileo, a promotional card for Poulain chocolate with illustrations of Galileo's trial by the Inquisition and his signature, c.1910 (colour lithograph) by French School

Galileo, front and reverse of a promotional card for Poulain chocolate with illustrations of Galileo's trial by
488390 Galileo, front and reverse of a promotional card for Poulain chocolate with illustrations of Galileo's trial by the Inquisition, his signature and an account of his life

Front and reverse of a promotional card for the Parisian Department Store
488394 Front and reverse of a promotional card for the Parisian Department Store Au Bon MarchA©, depicting one of the most popular folk songs in the French language

What Luck! a Bottle of Champagne, promotional card for the Parisian Department
488393 What Luck! a Bottle of Champagne, promotional card for the Parisian Department Store Au Bon MarchA©, c.1895 (colour lithograph) (see also 488428) by French School

English jockey being weighed in with his saddle and British coinage
488398 English jockey being weighed in with his saddle and British coinage, from a series of promotional cards on currencies in different countries

Marianne beside the French Tricolore flag, a globe and telescope and a display of francs
488429 Marianne beside the French Tricolore flag, a globe and telescope and a display of francs, c.1890 (colour litho) by French School

Boum!!! Champagne!, c. 1895 (colour lithograph) (see also 488393)
488428 Boum!!! Champagne!, c.1895 (colour lithograph) (see also 488393) by French School, (19th century); Private Collection; (add.info.: Pierrot opening the lucky find of a bottle of champagne)

A Surprise in the Luggage, from a series of illustrations of children
488420 A Surprise in the Luggage, from a series of illustrations of children, produced as promotional cards for the Bon MarcheDepartment Store in Paris, c.1890 (colour litho) by French School

Japanese girl, from a series of illustrations of children from different countries
488418 Japanese girl, from a series of illustrations of children from different countries, produced as promotional cards for the Bon MarcheDepartment Store in Paris

Eating brioches by the light of the moon, a promotional card for the Bon Marche Department
488417 Eating brioches by the light of the moon, a promotional card for the Bon MarcheDepartment Stores in Paris, c.1890 (colour litho) by French School

What Luck! a Bottle of Champagne; front and reverse of a promotional card for
488392 What Luck! a Bottle of Champagne ; front and reverse of a promotional card for the Bon MarcheDepartment Stores in Paris, c.1895 (colour litho) by French School

Swiss boy and girl admiring a display of Swiss francs, from a series of promotional
488400 Swiss boy and girl admiring a display of Swiss francs, from a series of promotional cards on currencies in different countries

Promotional card for the Parisian Department Store Au Bon Marche
488395 Promotional card for the Parisian Department Store Au Bon MarchA©, depicting one of the most popular folk and childrens songs in the French language

Spanish boy and girl, from a series of illustrations of children from different countries
488419 Spanish boy and girl, from a series of illustrations of children from different countries, produced as promotional cards for the Bon MarcheDepartment Store in Paris

Thief escaping with a sack of French francs and banknotes
488399 Thief escaping with a sack of French francs and banknotes, from a series of promotional cards on currencies in different countries

Young German banker weighing Deutschmarks, from a series of promotional cards
488397 Young German banker weighing Deutschmarks, from a series of promotional cards on currencies in different countries

Promotional card for the Department store, Au Bon Marche
PER287362 Promotional card for the Department store, Au Bon MarchA©, advertising Les Grands Championnats, 1910 (colour litho) by Auzolle

Indian dancer beating a rupee drum, from a series of promotional cards on currencies in
488401 Indian dancer beating a rupee drum, from a series of promotional cards on currencies in different countries, published in Paris by Baster & Vieillemard for use by the chocolate producer

Promotional card for the Parisian Department Store Au Bon Marche
488396 Promotional card for the Parisian Department Store Au Bon MarchA©, depicting cooks dancing on the Bridge at Avignon, c.1895 (colour lithograph) by French School

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"Chromo Publicitaire: A Glimpse into the Artistic World of Promotional Cards" Step back in time to the early 20th century and discover the enchanting world of "chromo publicitaire, " a captivating form of advertising that combined artistry with promotion. These vibrant and visually stunning promotional cards transported people to different realms, capturing their attention and enticing them to explore various products. One such card transports us to Galileo's trial by the Inquisition, an event that shaped history. Illustrated with meticulous detail, this chromolithograph showcases not only Galileo's signature but also offers a glimpse into his life. It serves as a testament to Poulain chocolate's ingenuity in using historical figures to promote their delectable treats. Another card takes us on a journey through Parisian elegance. The front displays an English jockey being weighed in with his saddle and British coinage, while Marianne stands proudly beside the French Tricolore flag, surrounded by symbols of knowledge and wealth - a globe, telescope, and display of francs. This promotional masterpiece captures both national pride and luxury. Boum. . Champagne. Another captivating chromo publicitaire from 1895 immerses us in celebration. With its vivid colors and lively depiction of popping champagne bottles, it invites viewers into a world filled with joyous festivities. But these cards were not limited to historical or celebratory themes; they also showcased cultural diversity. From Japanese girls representing different countries' children series illustrations to Swiss boys admiring displays of Swiss francs - these cards celebrated global unity while promoting various products. The Bon Marche Department Store entices customers with whimsy as we witness children enjoying brioches under moonlight on one card while another promises luck with every bottle of champagne purchased at their establishment. These chromo publicitaires were more than mere advertisements; they were works of art that captivated audiences worldwide.