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Front and reverse of a promotional card for the Parisian Department Store
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Front and reverse of a promotional card for the Parisian Department Store
488394 Front and reverse of a promotional card for the Parisian Department Store Au Bon MarchA©, depicting one of the most popular folk songs in the French language, Marlbroughs en va-t-en guerre (" Marlborough Has Left for the War" ), c.1885-90 (colour litho)
front and back of a promotional card for the Parisian Department Store Au Bon MarchA©, c.1895 (chromo-litho) by French School, (19th century); Private Collection; (add.info.: The Bon MarcheDepartment stores in Paris were the creation of the French entrepreneur, Aristide Boucicaut (1810-77); after 1852 he and later with his wife, Marguerite (1826-87), revolutionised shopping and retailing in France; they developed the first department store ( Grand Magasin ) in Paris, by 1877 the largest in the world; the Boucicauts were responsible for introducing the concept of shopping as an enjoyable experience with glamorous interiors; innovations included fixed prices, home delivery, large choice of goods, guarantees allowing exchanges or returns, catalogues, mail order and advertising; families were targeted by providing reading rooms for husbands while their wives made purchases and by giving balloons and attractively produced cards for children; the cards, usually in a series of six and published weekly were extremely popular and acted as an inducement to return frequently to the shops; the illustration shows the stores in the rue du Bac, designed by the architect Louis Charles Boileau and the engineer Armand Moisant, begun in 1870 and completed in 1887; the development of department stores was a major force in democratising consumption and making society more egalitarian by giving women the freedom and ability to shop on their own); French, out of copyright
Media ID 23494524
© Bridgeman Images
Boileau Bon Marche Bottle Boucicaut Carte Reclame Chanson Chromo Chromo Publicitaire Clame Collectable Concept Concepts Enticement Inducement Innovation Innovatory Luck Malbrough Malplaquet Marketing Marlborough Promotion Promotional Publicitaire Publicity R And Xe9 Reclame Retail Retailing Sales Song Trade Card Vintage Card Serendipity
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This print showcases the front and reverse of a promotional card for the renowned Parisian Department Store, Au Bon Marché. Created between 1885-1890, this colourful lithograph depicts one of the most beloved folk songs in French history, "Marlbroughs en va-t-en guerre" (Marlborough Has Left for the War). The image takes us back to a time when shopping was revolutionized by Aristide Boucicaut and his wife Marguerite. The Boucicauts transformed retailing in France by introducing concepts such as fixed prices, home delivery, large product choices, guarantees on exchanges or returns, catalogues, mail order services, and advertising. They aimed to make shopping an enjoyable experience for families. The illustration also provides a glimpse into the magnificent architecture of Au Bon Marché's stores located on rue du Bac. Designed by architect Louis Charles Boileau and engineer Armand Moisant, these buildings were completed in 1887 after construction began in 1870. Department stores like Au Bon Marché played a significant role in democratizing consumption during this era. By giving women the freedom and ability to shop independently while providing reading rooms for husbands and delightful cards for children with each visit, they made society more egalitarian. This print not only captures a piece of French cultural heritage but also symbolizes how innovation can transform everyday experiences into something extraordinary.
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