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Fine Art Print : Front and reverse of a promotional card for the Parisian Department Store
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Front and reverse of a promotional card for the Parisian Department Store
488394 Front and reverse of a promotional card for the Parisian Department Store Au Bon MarchA©, depicting one of the most popular folk songs in the French language, Marlbroughs en va-t-en guerre (" Marlborough Has Left for the War" ), c.1885-90 (colour litho)
front and back of a promotional card for the Parisian Department Store Au Bon MarchA©, c.1895 (chromo-litho) by French School, (19th century); Private Collection; (add.info.: The Bon MarcheDepartment stores in Paris were the creation of the French entrepreneur, Aristide Boucicaut (1810-77); after 1852 he and later with his wife, Marguerite (1826-87), revolutionised shopping and retailing in France; they developed the first department store ( Grand Magasin ) in Paris, by 1877 the largest in the world; the Boucicauts were responsible for introducing the concept of shopping as an enjoyable experience with glamorous interiors; innovations included fixed prices, home delivery, large choice of goods, guarantees allowing exchanges or returns, catalogues, mail order and advertising; families were targeted by providing reading rooms for husbands while their wives made purchases and by giving balloons and attractively produced cards for children; the cards, usually in a series of six and published weekly were extremely popular and acted as an inducement to return frequently to the shops; the illustration shows the stores in the rue du Bac, designed by the architect Louis Charles Boileau and the engineer Armand Moisant, begun in 1870 and completed in 1887; the development of department stores was a major force in democratising consumption and making society more egalitarian by giving women the freedom and ability to shop on their own); French, out of copyright
Media ID 23494524
© Bridgeman Images
Boileau Bon Marche Bottle Boucicaut Carte Reclame Chanson Chromo Chromo Publicitaire Clame Collectable Concept Concepts Enticement Inducement Innovation Innovatory Luck Malbrough Malplaquet Marketing Marlborough Promotion Promotional Publicitaire Publicity R And Xe9 Reclame Retail Retailing Sales Song Trade Card Vintage Card Serendipity
20"x16" (+3" Border) Fine Art Print
Discover the enchanting world of Parisian elegance with our exquisite range of Fine Art Prints from Bridgeman Images. This promotional card showcases the iconic Au Bon Marché department store, a Parisian landmark, and a symbol of French culture. Featuring the popular folk song "Au Clair de la Lune" on the reverse, this print is a beautiful tribute to the city's rich history and heritage. Bring the timeless charm of Paris into your home or office with our high-quality Fine Art Prints, each meticulously reproduced to preserve the original's intricate details and vibrant colors. Experience the magic of Paris every day with Media Storehouse.
20x16 image printed on 26x22 Fine Art Rag Paper with 3" (76mm) white border. Our Fine Art Prints are printed on 300gsm 100% acid free, PH neutral paper with archival properties. This printing method is used by museums and art collections to exhibit photographs and art reproductions.
Our fine art prints are high-quality prints made using a paper called Photo Rag. This 100% cotton rag fibre paper is known for its exceptional image sharpness, rich colors, and high level of detail, making it a popular choice for professional photographers and artists. Photo rag paper is our clear recommendation for a fine art paper print. If you can afford to spend more on a higher quality paper, then Photo Rag is our clear recommendation for a fine art paper print.
Estimated Image Size (if not cropped) is 40.6cm x 50.8cm (16" x 20")
Estimated Product Size is 55.9cm x 66cm (22" x 26")
These are individually made so all sizes are approximate
Artwork printed orientated as per the preview above, with portrait (vertical) orientation to match the source image.
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This print showcases the front and reverse of a promotional card for the renowned Parisian Department Store, Au Bon Marché. Created between 1885-1890, this colourful lithograph depicts one of the most beloved folk songs in French history, "Marlbroughs en va-t-en guerre" (Marlborough Has Left for the War). The image takes us back to a time when shopping was revolutionized by Aristide Boucicaut and his wife Marguerite. The Boucicauts transformed retailing in France by introducing concepts such as fixed prices, home delivery, large product choices, guarantees on exchanges or returns, catalogues, mail order services, and advertising. They aimed to make shopping an enjoyable experience for families. The illustration also provides a glimpse into the magnificent architecture of Au Bon Marché's stores located on rue du Bac. Designed by architect Louis Charles Boileau and engineer Armand Moisant, these buildings were completed in 1887 after construction began in 1870. Department stores like Au Bon Marché played a significant role in democratizing consumption during this era. By giving women the freedom and ability to shop independently while providing reading rooms for husbands and delightful cards for children with each visit, they made society more egalitarian. This print not only captures a piece of French cultural heritage but also symbolizes how innovation can transform everyday experiences into something extraordinary.
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