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What Luck! a Bottle of Champagne; front and reverse of a promotional card for
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What Luck! a Bottle of Champagne; front and reverse of a promotional card for
488392 What Luck! a Bottle of Champagne ; front and reverse of a promotional card for the Bon MarcheDepartment Stores in Paris, c.1895 (colour litho) by French School, (19th century); Private Collection; (add.info.: The Bon MarcheDepartment stores in Paris were the creation of the French entrepreneur, Aristide Boucicaut (1810-77); after 1852 he and later with his wife, Marguerite (1826-87), revolutionised shopping and retailing in France; they developed the first department store ( Grand Magasin ) in Paris, by 1877 the largest in the world; the Boucicauts were responsible for introducing the concept of shopping as an enjoyable experience with glamorous interiors; innovations included fixed prices, home delivery, large choice of goods, guarantees allowing exchanges or returns, catalogues, mail order and advertising; families were targeted by providing reading rooms for husbands while their wives made purchases and by giving balloons and attractively produced cards for children; the cards, usually in a series of six and published weekly were extremely popular and acted as an inducement to return frequently to the shops; the illustration shows the stores in the rue du Bac, designed by the architect Louis Charles Boileau and the engineer Armand Moisant, begun in 1870 and completed in 1887; the development of department stores was a major force in democratising consumption and making society more egalitarian by giving women the freedom and ability to shop on their own; ); French, out of copyright
Media ID 23256972
© Bridgeman Images
Boileau Bon Marche Bottle Boucicaut Carte Reclame Champagne Chromo Chromo Publicitaire Clame Collectable Concept Concepts Department Store Enticement Inducement Innovation Innovations Innovatory Luck Marketing Pierrot Promotion Promotional Publicitaire Publicity R And Xe9 Reclame Retail Retailing Sales Store Target Targeting Trade Card Vintage Card Serendipity
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What Luck! a Bottle of Champagne
EDITORS COMMENTS
is a captivating print that showcases the front and reverse of a promotional card for the Bon Marche Department Stores in Paris, dating back to around 1895. This colorful lithograph, created by an anonymous French School artist from the 19th century, is now part of a private collection. The Bon Marche Department Stores were truly revolutionary in their time. Founded by Aristide Boucicaut and his wife Marguerite, these stores transformed the concept of shopping and retailing in France. They introduced numerous innovations such as fixed prices, home delivery, extensive product choices, guarantees on exchanges or returns, catalogues, mail order services, and advertising. This particular promotional card was one among many produced weekly to entice customers to return frequently to the shops. The cards were immensely popular with families as they provided an enjoyable experience for all members. Husbands could relax in reading rooms while their wives made purchases; children received balloons and beautifully designed cards. The illustration on this card depicts the iconic Bon Marche store located on rue du Bac. Designed by architect Louis Charles Boileau and engineer Armand Moisant between 1870 and 1887, it became not only the largest department store in Paris but also held that title worldwide. These developments democratized consumption during that era by empowering women with newfound freedom to shop independently. The Bon Marche's glamorous interiors further enhanced this enjoyable experience for shoppers. Overall, "What Luck! A Bottle of Champagne" captures both the historical significance and allure of one of Paris' most influential department stores from over a century ago.
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