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Japanese girl, from a series of illustrations of children from different countries
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Japanese girl, from a series of illustrations of children from different countries
488418 Japanese girl, from a series of illustrations of children from different countries, produced as promotional cards for the Bon MarcheDepartment Store in Paris, c.1890 (colour litho) by French School, (19th century); Private Collection; (add.info.: The Bon MarcheDepartment stores in Paris were the creation of the French entrepreneur, Aristide Boucicaut (1810-77); after 1852 he and later with his wife, Marguerite (1826-87), revolutionised shopping and retailing in France; they developed the first department store ( Grand Magasin ) in Paris, by 1877 the largest in the world with 1788 employees; the Boucicauts were responsible for introducing the concept of shopping as an enjoyable experience with glamorous interiors; innovations included fixed prices, home delivery, large choice of goods, guarantees allowing exchanges or returns, catalogues, mail order and advertising; families were targeted by providing reading rooms for husbands while their wives made purchases and by giving balloons and attractively produced cards for children; the cards, usually in a series of six and published weekly were extremely popular and acted as an inducement to return frequently to the shops; the development of department stores was a major force in democratising consumption and making society more egalitarian by giving women the freedom and ability to shop on their own; ); French, out of copyright
Media ID 23256976
© Bridgeman Images
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This print showcases a Japanese girl, part of an enchanting series of illustrations featuring children from various countries. Produced as promotional cards for the renowned Bon Marche Department Store in Paris around 1890, this color lithograph captures the essence of cultural diversity and global unity. The Bon MarcheDepartment Stores were the brainchild of visionary French entrepreneur Aristide Boucicaut and his wife Marguerite. They revolutionized shopping and retailing in France by introducing concepts that are now commonplace, such as fixed prices, home delivery, large product selections, guarantees on exchanges or returns, catalogues, mail order services, and advertising. In their pursuit to make shopping an enjoyable experience for families visiting their stores, the Boucicauts provided reading rooms for husbands while wives made purchases. To engage children's interest and encourage repeat visits to their shops, they distributed attractively produced cards like this one. These cards were published weekly in a series of six and became immensely popular among young visitors. By democratizing consumption through department stores like Bon MarcheDepartment Store, women gained newfound freedom and independence to shop on their own terms. This development played a significant role in making society more egalitarian while transforming shopping into a glamorous affair with its luxurious interiors. This exquisite print not only captures the beauty of a Japanese girl but also symbolizes how art can transcend borders and bring people together through shared experiences.
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