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English jockey being weighed in with his saddle and British coinage
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English jockey being weighed in with his saddle and British coinage
488398 English jockey being weighed in with his saddle and British coinage, from a series of promotional cards on currencies in different countries, published in Paris by Baster & Vieillemard for use by the chocolate producer, Chocolat Ibled, 1886-95 (colour litho) by French School, (19th century); Private Collection; (add.info.: on the top right the coin depicted is the reverse of a British gold sovereign and the coins below are shillings with the head of Queen Victoria (1819-1901); Department stores, shops and manufacturers especially of chocolate and biscuits issued attractively produced cards aimed especially at children; the cards, usually in a series of six and published weekly, were extremely popular and acted as an inducement to return frequently to a shop or to purchase further goods; ); French, out of copyright
Media ID 23385236
© Bridgeman Images
Angleterre Candy Store Chocolate Chocolates Chromo Chromo Publicitaire Coin Coinage Coins Collectable Currency Jockey Marketing Promotion Promotional Publicity Racing Saddle Scale Scales Shilling Shillings Silks Sovereign Stirrups Sugar Sweet Shop Trade Card Vintage Card Weighing Weight Racing Silks
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This vintage print captures the essence of English horse racing in the late 19th century. In this scene, an English jockey is being weighed in with his saddle and British coinage before a race. The jockey stands confidently on a scale, adorned in vibrant racing silks that represent his team's colors. Surrounding him are various coins, including shillings featuring the head of Queen Victoria, symbolizing the monetary rewards associated with victory. Published as part of a promotional card series on currencies by Chocolat Ibled, this advertisement aimed to entice children and customers to frequent their shop or purchase their goods. Department stores and manufacturers often issued these beautifully produced cards as collectibles for young enthusiasts. The allure of such cards lay not only in their educational value but also in their ability to captivate imaginations. The image showcases the meticulous attention to detail characteristic of French lithography during this period. Every element - from the intricate design on the reverse side of a British gold sovereign coin depicted at the top right corner to the jockey's stirrups and saddle - is rendered with precision. This charming snapshot into history invites us to appreciate both equestrian sportsmanship and advertising techniques from over a century ago. It serves as a reminder that even then, marketing strategies sought creative ways to engage audiences through visual storytelling while promoting products like chocolate – an indulgence enjoyed by all ages.
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