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Advertisement for Goblin domestic appliances (litho)
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Advertisement for Goblin domestic appliances (litho)
7157417 Advertisement for Goblin domestic appliances (litho) by English School, (20th century); Private Collection; (add.info.: Advertisement for Goblin domestic appliances. Illustration from Modern Homes (Odhams Press Limited, London, c1947).); © Look and Learn
Media ID 24720482
© Look and Learn / Bridgeman Images
1940 1949 19401949 1940s Attendant Brand Brands Brownies Business Butler Clean Clean Up Cleaner Cleaners Cleaning Cleaning Lady Cleanliness Clock Clocks Corporations Domestic Chore Domestic Chores Domestic Life Domestic Science Domestic Task Domestic Tasks Drank Electric Electrical Electricite Electricity Electricty Forties Free Trade Goblin Goods Transport Governess Home Scene Home Work Homesteads Hoover Housekeeper Housemaid Housework Ironing Leprechaun Maidservant Nineteen Forties Spring Cleaning Surrey Tea Leaves Timepiece Town Houses Vacuum Cleaner Wash Washing Adverting Advertising Company Advertizing Dwelling Places Maid Townhouse Townhouses
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EDITORS COMMENTS
This black and white lithograph takes us back to the early 1940s, a time when Goblin domestic appliances were revolutionizing households across Great Britain. The advertisement showcases a bustling townhouse, where an array of Goblin products are being utilized by diligent servants. The image transports us into a world of efficiency and modernity as we witness the vacuum method in action. A housemaid gracefully maneuvers a state-of-the-art vacuum cleaner while an elf-like goblin observes with curiosity, adding a touch of whimsy to the scene. The presence of this mischievous creature hints at the magical qualities that these appliances seemed to possess. Intricate details such as clocks on the walls remind us that time is precious, and Goblin appliances can help save it. These innovative devices brought ease and convenience to daily chores, allowing household staff more time for other tasks. The illustration not only promotes Goblin's superior quality but also reflects societal changes during this era. As free trade flourished and corporations expanded their reach, British homes embraced new technologies like electricity-powered appliances. Through this artwork, we glimpse into an idealized vision of domestic life in mid-20th century Britain – one where hardworking maidservants coexist harmoniously with fantastical creatures like goblins and brownies. This vintage print from Modern Homes magazine captures both nostalgia for simpler times and admiration for progress in equal measure. It serves as a testament to how advertising art can transport us through time while showcasing the evolution of everyday objects that have become indispensable parts of our lives today.
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