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The advert for the opening of the Odeon in Peckham, London. 1 June 1938
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The advert for the opening of the Odeon in Peckham, London. 1 June 1938
The advert for the opening of the Odeon in Peckham, London.
1 June 1938
TopFoto independent historic photographs and images all subjects and eras
Media ID 11221485
© John Topham / TopFoto.co.uk
Advert Advertisement Costume Crowd Crowds Open Promotion Uniform Red Coat Redcoat Stilt Stilts
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EDITORS COMMENTS
This print transports us back to the vibrant atmosphere of Peckham, London on 1 June 1938. The image showcases an iconic advert for the grand opening of the Odeon theater, a significant event that captured the imagination of locals during this interwar period. The photograph captures a bustling crowd eagerly gathered around the advertisement, their faces filled with anticipation and excitement. Intriguingly, amidst the sea of people, we spot a distinctive figure dressed in a striking red coat uniform. This individual stands tall on stilts, adding an element of spectacle to this already electrifying scene. Their presence adds an air of theatricality and charm to the occasion. The monochrome tones beautifully capture both the energy and nostalgia associated with this bygone era. It serves as a poignant reminder of how advertising was once done in simpler times when communities would gather together to celebrate new openings and experiences. This remarkable snapshot by John Topham is not just about promoting a business; it encapsulates an entire era's spirit - one characterized by hopefulness despite challenging times. As we gaze upon this photograph today, we are transported back in time to witness firsthand how these events brought people together, fostering unity within local communities across Europe during the twentieth century.
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