Selfridges, London - The Umbrella Section
Poster Prints from Mary Evans Picture Library
Selfridges, London - The Umbrella Section
Selfridges & Co, Oxford Street, London - The Umbrella Section. Founded by American-born retail magnate Harry Gordon Selfridge (1858 - 1947), the Flagship store in Oxford Street was opened in 1909. Selfridge was an innovator in the fields of marketing and advertising, creating a complete shopping environment of enjoyment as opposed to mere functionality. The perfume section was placed front centre (still in evidence in every department store today), merchandise was placed on open display and the store was backed with direct and widely-visible advertising campaigns. This set of cards is a fine example! The London store was designed by Daniel Burnham
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 4435341
© Mary Evans Picture Library 2015 - https://copyrighthub.org/s0/hub1/creation/maryevans/MaryEvansPictureID/10282098
Department Oxford Retail Section Selfridge Selfridges Shopping Store Umbrella Umbrellas
EDITORS COMMENTS
Selfridges, London - The Umbrella Section: A Snapshot of Retail Innovation and Enjoyment from the Early 20th Century This photograph showcases the iconic Selfridges & Co. store on Oxford Street in London, specifically highlighting the Umbrella Section. Founded by American-born retail pioneer Harry Gordon Selfridge in 1909, Selfridges revolutionized the shopping experience with its innovative marketing and advertising strategies. Selfridge, a visionary in the retail industry, aimed to create a shopping environment that offered more than mere functionality. He placed the perfume section front and center, a practice that is still common in department stores today. Merchandise was displayed openly, inviting customers to explore and engage with the products. The store's exterior was backed by direct and widely-visible advertising campaigns, setting a new standard for retail marketing. This photograph, featuring a beautifully arranged display of umbrellas, is a testament to Selfridge's innovative approach. The London store, designed by Daniel Burnham, exudes an air of elegance and sophistication. The umbrellas, neatly stacked and colorfully adorned, are a visual delight. The scene is a snapshot of a bygone era, when shopping was not just a necessity but an enjoyable experience. Selfridges' groundbreaking methods paved the way for modern department stores and continue to influence the retail industry today. This photograph, with its rich history and intriguing details, is a must-have for anyone interested in retail, store design, or the history of shopping in London.
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