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Selfridge Collection

Discover the timeless elegance of Selfridges: a journey through history and luxury

Background imageSelfridge Collection: Selfridges department store and old Routemaster bus before they were withdrawn

Selfridges department store and old Routemaster bus before they were withdrawn, on Oxford Street, London, England, United Kingdom, Europe

Background imageSelfridge Collection: The Selfridge family at Highcliffe Castle, 1921

The Selfridge family at Highcliffe Castle, 1921. From left to right: Gordon Selfridge Junior, Isadora Duncan, Vicomte de Sibour (sitting)

Background imageSelfridge Collection: Selfridges, London - Confectionery Section

Selfridges, London - Confectionery Section
Selfridges & Co, Oxford Street, London - Confectionery Section. Founded by American-born retail magnate Harry Gordon Selfridge (1858 - 1947), the Flagship store in Oxford Street was opened in 1909

Background imageSelfridge Collection: Advertisement for Selfridges childrens clothes

Advertisement for Selfridges childrens clothes
His First Pair -- advertisement for Selfridges childrens clothes, with a silhouette of four children and a dog. One little boy is wearing his first pair of shoes

Background imageSelfridge Collection: Two portraits of Beatrice Selfridge, the daughter

Two portraits of Beatrice Selfridge, the daughter of Gordon Selfridge, 1925, the hostess of Lansdowne House Date: 1925

Background imageSelfridge Collection: Madame de Bolotoff (Rosalie Selfridge)

Madame de Bolotoff (Rosalie Selfridge)
Madame de Bolotoff, formerly Rosalie Dorothea Selfridge (1893-1977), daughter of retail visionary, Harry Gordon Selfridge, who married the aviator, Serge De Bolotoff

Background imageSelfridge Collection: Miss Violet Selfridge & Vicomte Jacques de Sibour

Miss Violet Selfridge & Vicomte Jacques de Sibour
Miss Violet (Violette) Selfridge, daughter of retail magnate Harry Gordon Selfridge, pictured at the time of her engagement to Vicomte Jacques de Sibour of whom there is an inset photograph

Background imageSelfridge Collection: Selfridge and Co Advertisement

Selfridge and Co Advertisement
An advertisement illustration for Selfridge & Co, Ltd, aptly titled, The Romance of Commerce. 1, 000 years B.C. the Phoenicians traded with the Ancient Britons

Background imageSelfridge Collection: Grumman US-2A Tracker 144721

Grumman US-2A Tracker 144721 (msn 682), on display at Selfridge Military Air Museum, Michigan. Date: circa 1990

Background imageSelfridge Collection: Douglas A-4B Skyhawk 142761

Douglas A-4B Skyhawk 142761 (msn 11822), on display at Selfridge Military Air Museum, Michigan. Date: circa 1990

Background imageSelfridge Collection: North American F-100D Super Sabre 56-3025

North American F-100D Super Sabre 56-3025
North American F-100D-70-NA Super Sabre 56-3025 (msn 235-123), on display at Selfridge Military Air Museum, Michigan. Date: circa 1990

Background imageSelfridge Collection: Republic RF-84F Thunderflash 51-1986

Republic RF-84F Thunderflash 51-1986
Republic RF-84F-10-RE Thunderflash 51-1986, on display with Michigan ANG at Selfridge Military Air Museum, Michigan. Date: circa 1990

Background imageSelfridge Collection: This Snow White and the Seven Dwarfs doll's china tea set can be purchased at Selfridges or

This Snow White and the Seven Dwarfs doll's china tea set can be purchased at Selfridges or Harrods for a mere 4'/6 (four shillings and six pence in old money). Date: 1930s

Background imageSelfridge Collection: Selfridges, Oxford Street, London

Selfridges, Oxford Street, London, with city gents in foreground. Date: circa 1930s

Background imageSelfridge Collection: Building Selfridges (photo)

Building Selfridges (photo)
587106 Building Selfridges (photo) by English Photographer, (19th century); Private Collection; (add.info.: Construction workers preparing the columns of the Selfridges department store on Oxford)

Background imageSelfridge Collection: Map of the west end of London (engraving)

Map of the west end of London (engraving)
587102 Map of the west end of London (engraving) by English School, (19th century); Private Collection; (add.info.: Map of the west end of London, marked with the site department store)

Background imageSelfridge Collection: Gordon Selfridge by Sherriffe

Gordon Selfridge by Sherriffe
Harry Gordon Selfridge (1858 - 1947), Born in Ripon, Wisconsin, USA. Organized Selfridge & Co (1909) and developed it into one of the largest department stores in Europe

Background imageSelfridge Collection: Gordon Selfridge by William Orpen

Gordon Selfridge by William Orpen
Harry Gordon Selfridge (1858 - 1947), Born in Ripon, Wisconsin, USA. Organized Selfridge & Co (1909) and developed it into one of the largest department stores in Europe. 1928

Background imageSelfridge Collection: Harry Gordon Selfridge (colour litho)

Harry Gordon Selfridge (colour litho)
587101 Harry Gordon Selfridge (colour litho) by Ritchie, Alick Penrose Forbes (1868-1938); Private Collection; (add.info.: Cartoon depicting Mr Harry Gordon Selfridge)

Background imageSelfridge Collection: Coronation decorations at the Selfridge store, London (photo)

Coronation decorations at the Selfridge store, London (photo)
610236 Coronation decorations at the Selfridge store, London (photo) by English Photographer, (20th century); Private Collection; (add.info.: Coronation decorations at the Selfridge store)

Background imageSelfridge Collection: Selfridges, Peace Decorations (b / w photo)

Selfridges, Peace Decorations (b / w photo)
733711 Selfridges, Peace Decorations (b/w photo) by English Photographer, (20th century); Private Collection; (add.info.: Selfridges)

Background imageSelfridge Collection: Sugar Distribution Scheme (engraving)

Sugar Distribution Scheme (engraving)
603413 Sugar Distribution Scheme (engraving) by English Photographer, (20th century); Private Collection; (add.info.: Sugar - how to obtain your supply)

Background imageSelfridge Collection: Selfridges delivery vans parked outside the store on Oxford Street (photo)

Selfridges delivery vans parked outside the store on Oxford Street (photo)
587105 Selfridges delivery vans parked outside the store on Oxford Street (photo) by English Photographer, (20th century); Private Collection; (add.info)

Background imageSelfridge Collection: Selfridges Advertisement (engraving)

Selfridges Advertisement (engraving)
587099 Selfridges Advertisement (engraving) by English School, (19th century); Private Collection; (add.info.: Page of song lyrics, with illustrated adverts for Selfridges and Zam-buk)

Background imageSelfridge Collection: Oxford Street, London, Selfridges (b / w photo)

Oxford Street, London, Selfridges (b / w photo)
3093417 Oxford Street, London, Selfridges (b/w photo) by English Photographer, (20th century); Private Collection; (add.info.: Oxford Street, London, Selfridge s)

Background imageSelfridge Collection: Selfridge s, Constructional Details (b / w photo)

Selfridge s, Constructional Details (b / w photo)
3650450 Selfridge s, Constructional Details (b/w photo) by English Photographer, (20th century); Private Collection; (add.info.: Selfridge s, Constructional Details)

Background imageSelfridge Collection: Old Premises demolished to build Selfridges (b / w photo)

Old Premises demolished to build Selfridges (b / w photo)
3650448 Old Premises demolished to build Selfridges (b/w photo) by English Photographer, (20th century); Private Collection; (add.info.: Old Premises demolished to build Selfridge s)

Background imageSelfridge Collection: Dress-Goods Window, with Wedgewood Background, Selfridge and Co, Ltd (photo)

Dress-Goods Window, with Wedgewood Background, Selfridge and Co, Ltd (photo)
5990796 Dress-Goods Window, with Wedgewood Background, Selfridge and Co, Ltd (photo) by English Photographer, (20th century); Private Collection; (add.info.: Dress-Goods Window)

Background imageSelfridge Collection: White-Goods Sale Window, Infants Wear, Selfridge and Co, Ltd (photo)

White-Goods Sale Window, Infants Wear, Selfridge and Co, Ltd (photo)
5990795 White-Goods Sale Window, Infants Wear, Selfridge and Co, Ltd (photo) by English Photographer, (20th century); Private Collection; (add.info.: White-Goods Sale Window, Infants Wear)

Background imageSelfridge Collection: Selfridge and Company Limited, Oxford Street, London, West (colour litho)

Selfridge and Company Limited, Oxford Street, London, West (colour litho)
976775 Selfridge and Company Limited, Oxford Street, London, West (colour litho) by English School, (20th century); Private Collection; (add.info.: Selfridge and Company Limited, Oxford Street)

Background imageSelfridge Collection: AEA Aerodrome No. 3 - June Bug

AEA Aerodrome No. 3 - June Bug
The Aerial Experiment Association (AEA) Aerodrome No.3 June Bug. The Aerial Experiment Association was formed by Dr. Alexander Graham Bell, with J. A. D. McCurdy (a Canadian), Lt

Background imageSelfridge Collection: Aerial Experiment Association Aerodrome No. 1 Red Wing

Aerial Experiment Association Aerodrome No. 1 Red Wing
Aerial Experiment Association Aerodrome No.1 - Red Wing, seen on skids at the time of its first flight a frozen lake. The first of a series of experimental powered aircraft designed

Background imageSelfridge Collection: Return of Commander Selfridge and his Reconnaissance Party from an Expedition in the

Return of Commander Selfridge and his Reconnaissance Party from an Expedition in the Interior of Darien, 1870

Background imageSelfridge Collection: The Opening of Selfridge s, 1909, (1933). Creator: Unknown

The Opening of Selfridge s, 1909, (1933). Creator: Unknown
The Opening of Selfridge s, 1909, (1933). View of Selfridges department store in Oxford Street, London. The shop, founded by Harry Gordon Selfridge and designed by Daniel Burnham of Chicago

Background imageSelfridge Collection: Selfridges department store, London, 2010

Selfridges department store, London, 2010. Selfridges was founded by American retail entrepreneur Harry Gordon Selfridge and opened in March 1909

Background imageSelfridge Collection: Perfume department, Selfridges, Oxford Street, London

Perfume department, Selfridges, Oxford Street, London
Perfume department, Selfridge s, Oxford Street, London. Date: circa 1910

Background imageSelfridge Collection: Jubilee decorations, Selfridges, Oxford Street, London W1

Jubilee decorations, Selfridges, Oxford Street, London W1
Selfridges department store, Oxford Street, London W1, decorated for the 1935 Silver Jubilee celebrations. Date: 1935

Background imageSelfridge Collection: Selfridges, London - Perfumery

Selfridges, London - Perfumery
Selfridges & Co, Oxford Street, London - Perfumery Section. Founded by American-born retail magnate Harry Gordon Selfridge (1858 - 1947), the Flagship store in Oxford Street was opened in 1909

Background imageSelfridge Collection: Selfridges, London - Millinery Section

Selfridges, London - Millinery Section
Selfridges & Co, Oxford Street, London - Millinery Section. Founded by American-born retail magnate Harry Gordon Selfridge (1858 - 1947), the Flagship store in Oxford Street was opened in 1909

Background imageSelfridge Collection: Wright Flyer Test Flights at Fort Myer, VA

Wright Flyer Test Flights at Fort Myer, VA
The Wright Flyer demonstrations at Fort Myer, Virginia on September 3, 1908. In January 1907 the Wright Brothers submitted a bid to the U.S. War Department to design a plane for $25, 000

Background imageSelfridge Collection: Chauffeuse, by Albert de Belleroche, WW1

Chauffeuse, by Albert de Belleroche, WW1
Chauffeuse, by Albert de Belleroche, First World War. The artist used Selfridges employees as models during the war -- the uniform could be that of a lift attendant. 1914-1918

Background imageSelfridge Collection: Selfridges, London - Writing Room and Lounge

Selfridges, London - Writing Room and Lounge
Selfridges & Co, Oxford Street, London - Writing Room and Lounge. Founded by American-born retail magnate Harry Gordon Selfridge (1858 - 1947), the Flagship store in Oxford Street was opened in 1909

Background imageSelfridge Collection: Selfridges, London - Boys Outfitting Section

Selfridges, London - Boys Outfitting Section
Selfridges & Co, Oxford Street, London - Boys Outfitting Section. Founded by American-born retail magnate Harry Gordon Selfridge (1858 - 1947), the Flagship store in Oxford Street was opened in 1909

Background imageSelfridge Collection: Selfridges, London - Tailoring Section

Selfridges, London - Tailoring Section
Selfridges & Co, Oxford Street, London - Tailoring Section. Founded by American-born retail magnate Harry Gordon Selfridge (1858 - 1947), the Flagship store in Oxford Street was opened in 1909

Background imageSelfridge Collection: Gordon Selfridge and Anna May Wong

Gordon Selfridge and Anna May Wong
Retail supremo, F. Gordon Selfridge, founder of London department store, Selfridges, pictured with American-born Chinese film star, Anna May Wong

Background imageSelfridge Collection: Bathing pool on Selfridges rooftop

Bathing pool on Selfridges rooftop
A new Sportapool, a portable swimming bath which could be fitted up at short notice in almost any convenient place. Here it is installed on the roof of Selfridges department store on Oxford Street

Background imageSelfridge Collection: Aerial view of Selfridges Department Store, London

Aerial view of Selfridges Department Store, London, with Mayfair in the foreground, Regent Street on the right, Piccadilly at the bottom, and Green Park, Hyde Park and Marble Arch on the left

Background imageSelfridge Collection: Seismograph on display, Selfridges, Oxford Street, London

Seismograph on display, Selfridges, Oxford Street, London
Seismograph on display in the Information Bureau, on the third floor of Selfridges department store, Oxford Street, London, used for recording earthquakes. Date: circa 1932



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Discover the timeless elegance of Selfridges: a journey through history and luxury. Step back in time to witness the iconic Routemaster bus, once a familiar sight outside the renowned Selfridges department store before they were withdrawn from service. Indulge your senses in the Confectionery Section at Selfridges, London, where sweet delights await. Travel further into the past and join the Selfridge family as they enjoy a splendid day at Highcliffe Castle in 1921. Admire their fashionable taste with an advertisement showcasing exquisite children's clothes available exclusively at Selfridges. Experience romance as Madame de Bolotoff (Rosalie Selfridge) captivates hearts alongside Miss Violet Selfridge and Vicomte Jacques de Sibour. Their enchanting presence adds allure to this captivating era. Immerse yourself in style with an enticing advertisement from Selfridge and Co. , tempting you with their latest offerings. Witness aviation marvels like Grumman US-2A Tracker 144721, Douglas A-4B Skyhawk 142761, North American F-100D Super Sabre 56-3025, Republic RF-84F Thunderflash 51-1986 soaring through the skies above. Finally, take a trip down memory lane to the whimsical world of childhood with Snow White and the Seven Dwarfs doll's china tea set available for a mere four shillings and six pence at both Selfridges or Harrods during the nostalgic 1930s. Selfridges - where history meets opulence; indulge yourself in extraordinary experiences.