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Selfridges, London - Writing Paper Section
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Selfridges, London - Writing Paper Section
Selfridges & Co, Oxford Street, London - Writing Paper Section. Founded by American-born retail magnate Harry Gordon Selfridge (1858 - 1947), the Flagship store in Oxford Street was opened in 1909. Selfridge was an innovator in the fields of marketing and advertising, creating a complete shopping environment of enjoyment as opposed to mere functionality. The perfume section was placed front centre (still in evidence in every department store today), merchandise was placed on open display and the store was backed with direct and widely-visible advertising campaigns. This set of cards is a fine example! The London store was designed by Daniel Burnham
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Communication Department Oxford Retail Section Selfridge Selfridges Shopping Stationer Stationery Store
EDITORS COMMENTS
1. Selfridges, London: A Historical Journey Through the Writing Paper Section Selfridges & Co., Oxford Street, London, is a historic landmark in the world of retail, having been founded by American-born visionary Harry Gordon Selfridge in 1909. Selfridge revolutionized the shopping experience, transforming it from a mere functional activity into an enjoyable journey. The London flagship store, designed by Daniel Burnham, opened its doors with a focus on innovation in marketing and advertising. The Writing Paper Section, showcased in this photograph, is a testament to Selfridge's groundbreaking approach. The open display of merchandise, a concept that is now commonplace in department stores, was a novelty at the time. Selfridge's belief in creating an immersive shopping environment was evident in the placement of the perfume section at the store's front centre, a practice that continues to this day. This set of vintage writing cards offers a glimpse into the past, transporting us back to the early 20th century. Selfridge's commitment to communication and the written word is evident in the prominence given to the Writing Paper Section. The cards, with their elegant designs and intricate patterns, reflect the attention to detail and quality that Selfridges was known for. Selfridge's innovative spirit paved the way for modern retail practices, setting the stage for the shopping experiences we know today. The London store's enduring appeal lies in its rich history and commitment to providing customers with a unique and enjoyable shopping journey. The Writing Paper Section, with its timeless charm, remains a testament to Selfridge's vision and legacy.
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