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Selfridges Collection

Background imageSelfridges Collection: Selfridges, Bullring Shopping Centre, Birmingham, England

Selfridges, Bullring Shopping Centre, Birmingham, England

Background imageSelfridges Collection: Selfridges, London 1909

Selfridges, London 1909
Selfridges, Oxford Street, London

Background imageSelfridges Collection: Selfridges Exterior 30S

Selfridges Exterior 30S
An exterior view of Selfridges department store on Londons Oxford Street

Background imageSelfridges Collection: Selfridges, London 1909

Selfridges, London 1909
Selfridges, Oxford Street, London

Background imageSelfridges Collection: Tree on the Equator - Sign noting distance to Selfridges

Tree on the Equator - Sign noting distance to Selfridges
A lovely oddity!! A large caravan passing a large tree on the Equator in Africa bearing a sign noting the distance to Selfridges & Co. Ltd. in London! Date: 1910

Background imageSelfridges Collection: The Selfridge family at Highcliffe Castle, 1921

The Selfridge family at Highcliffe Castle, 1921

Background imageSelfridges Collection: Selfridges, London - Confectionery Section

Selfridges, London - Confectionery Section
Selfridges & Co, Oxford Street, London - Confectionery Section. Founded by American-born retail magnate Harry Gordon Selfridge (1858 - 1947), the Flagship store in Oxford Street was opened in 1909

Background imageSelfridges Collection: Selfridges Roof Garden Restaurant, London, 1910

Selfridges Roof Garden Restaurant, London, 1910
Illustration showing the diners at Selfridges department stores roof garden restaurant, London, 1910

Background imageSelfridges Collection: Selfridges Department Store, London, c. 1908

Selfridges Department Store, London, c. 1908
Illustration showing the architects design for Selfridges Department Store in Oxford Street, London, c.1908 when the store was being built

Background imageSelfridges Collection: Wreckage of Hawker and Grieves Sopwith Atlantic used in their attempt to cross the Atlantic (b / w photo)

Wreckage of Hawker and Grieves Sopwith Atlantic used in their attempt to cross the Atlantic (b / w photo)
3094455 Wreckage of Hawker and Grieves Sopwith Atlantic used in their attempt to cross the Atlantic (b/w photo) by English Photographer

Background imageSelfridges Collection: Selfridges fancy dress advertisement

Selfridges fancy dress advertisement
Selfridges say that the secret of successful fancy dress is originality. Advertisement for fancy dress costumes from Selfridges department store

Background imageSelfridges Collection: Leonara Hughes, 1921

Leonara Hughes, 1921
The famous cabaret / ballroom dancer Leonara Hughes, partner to Maurice Mouvet wearing a moleskin wrap from Selfridge s, 1921 Date: 1921

Background imageSelfridges Collection: Advertisement for Selfridges childrens clothes

Advertisement for Selfridges childrens clothes
His First Pair -- advertisement for Selfridges childrens clothes, with a silhouette of four children and a dog. One little boy is wearing his first pair of shoes

Background imageSelfridges Collection: Selfridges Clock, Queen of Time statue, London, England, Uk

Selfridges Clock, Queen of Time statue, London, England, Uk

Background imageSelfridges Collection: Selfridge's, Oxford Street, London, c1913

Selfridge's, Oxford Street, London, c1913. Exterior of the famous department store which is still there today

Background imageSelfridges Collection: A Lift Girl - Selfridges Department Store, London

A Lift Girl - Selfridges Department Store, London - always ready to help you with a smile and a clearly-given direction'. Date: 1922

Background imageSelfridges Collection: Two portraits of Beatrice Selfridge, the daughter

Two portraits of Beatrice Selfridge, the daughter of Gordon Selfridge, 1925, the hostess of Lansdowne House Date: 1925

Background imageSelfridges Collection: Madame de Bolotoff (Rosalie Selfridge)

Madame de Bolotoff (Rosalie Selfridge)
Madame de Bolotoff, formerly Rosalie Dorothea Selfridge (1893-1977), daughter of retail visionary, Harry Gordon Selfridge, who married the aviator, Serge De Bolotoff

Background imageSelfridges Collection: Advert for shawls from Selfridge s, London, 1926

Advert for shawls from Selfridge s, London, 1926 Date: 1926

Background imageSelfridges Collection: Oxford Street signage, London, England, Uk

Oxford Street signage, London, England, Uk

Background imageSelfridges Collection: UK, England, London, The West End, Oxford Street, Selfridges Department Store

UK, England, London, The West End, Oxford Street, Selfridges Department Store, Christmas Lights

Background imageSelfridges Collection: Hady Moslehi

Hady Moslehi

Background imageSelfridges Collection: Selfridge's Decorations for the Coronation of King George VI

Selfridge's Decorations for the Coronation of King George VI, May 1937 - Oxford Street main entrance Date: 1937

Background imageSelfridges Collection: RMS Lusitania - propaganda medal, leaflet and other items

RMS Lusitania - propaganda medal, leaflet and other items
RMS Lusitania - Carlton ware model 6.5 inches, together with German propaganda medal, leaflet, and other items. The bronze German Lusitania medal was designed by Karl Goetz

Background imageSelfridges Collection: This Snow White and the Seven Dwarfs doll's china tea set can be purchased at Selfridges or Harrods for a mere

This Snow White and the Seven Dwarfs doll's china tea set can be purchased at Selfridges or Harrods for a mere 4'/6 (four shillings and six pence in old money). Date: 1930s

Background imageSelfridges Collection: Selfridges, Oxford Street, London

Selfridges, Oxford Street, London, with city gents in foreground. Date: circa 1930s

Background imageSelfridges Collection: Prince Wiasemsky, Mrs Astaire, Princess Wiasemsky

Prince Wiasemsky, Mrs Astaire, Princess Wiasemsky (Gordon Selfridges daughter) and Mr Glorney taking the air at Le Touquet, 1927, the most please social renezvous of British high society Date: 1927

Background imageSelfridges Collection: Advert for Selfridges showing one of the new

Advert for Selfridges showing one of the new Spring Gowns on sale, 1925 made of leather and gold threadwith pleated panels at front and rear Date: 1925

Background imageSelfridges Collection: Advert for Selfridges illustrating a gown and coat, London

Advert for Selfridges illustrating a gown and coat, London, 1925 Date: 1925

Background imageSelfridges Collection: Advert for Selfridges illustrating an elegant

Advert for Selfridges illustrating an elegant frock for the smaller woman, 1925 - the model is of embroidered gold tissue with scarf and hem edged in fur Date: 1925

Background imageSelfridges Collection: Advert for Selfridges illustrating fine lingerie, London

Advert for Selfridges illustrating fine lingerie, London, 1926 Date: 1926

Background imageSelfridges Collection: A bathing beauty wearing a bathing suit and wrap

A bathing beauty wearing a bathing suit and wrap from Selfridges, London, 1926 Date: 1926

Background imageSelfridges Collection: Advert for an elegant coat on sale at Selfridge s, London

Advert for an elegant coat on sale at Selfridge s, London, 1926 Date: 1926

Background imageSelfridges Collection: Advert for a gown from Selfridge s, London, 1926

Advert for a gown from Selfridge s, London, 1926
Advert for a beaded and sequined gown in black satin embriodered with crystal beads and silver sequins from Selfridge s, London, 1926 Date: 1926

Background imageSelfridges Collection: Margaret Whigham flower arranging in Selfridges window

Margaret Whigham flower arranging in Selfridges window
Miss Margaret Whigham settling an argument how a florists window should look by very publicly dressing the window of Selfridges flower shop in October 1932

Background imageSelfridges Collection: Gordon Selfridge by Sherriffe

Gordon Selfridge by Sherriffe
Harry Gordon Selfridge (1858 - 1947), Born in Ripon, Wisconsin, USA. Organized Selfridge & Co (1909) and developed it into one of the largest department stores in Europe

Background imageSelfridges Collection: Gordon Selfridge by William Orpen

Gordon Selfridge by William Orpen
Harry Gordon Selfridge (1858 - 1947), Born in Ripon, Wisconsin, USA. Organized Selfridge & Co (1909) and developed it into one of the largest department stores in Europe. 1928

Background imageSelfridges Collection: Selfridge Building, Oxford Street, London (litho)

Selfridge Building, Oxford Street, London (litho)
3650438 Selfridge Building, Oxford Street, London (litho) by English School, (20th century); Private Collection; (add.info.: Selfridge Building, Oxford Street, London)

Background imageSelfridges Collection: Coronation decorations at the Selfridge store, London (photo)

Coronation decorations at the Selfridge store, London (photo)
610236 Coronation decorations at the Selfridge store, London (photo) by English Photographer, (20th century); Private Collection; (add.info.: Coronation decorations at the Selfridge store)

Background imageSelfridges Collection: Selfridges Decorations for the Coronation, May 1937 (colour litho)

Selfridges Decorations for the Coronation, May 1937 (colour litho)
5998089 Selfridges Decorations for the Coronation, May 1937 (colour litho) by English School, (20th century); Private Collection; (add.info.: Selfridges Decorations for the Coronation)

Background imageSelfridges Collection: Selfridges Decorations for the Coronation, May 1937 (colour litho)

Selfridges Decorations for the Coronation, May 1937 (colour litho)
5998083 Selfridges Decorations for the Coronation, May 1937 (colour litho) by English School, (20th century); Private Collection; (add.info.: Selfridges Decorations for the Coronation)

Background imageSelfridges Collection: Selfridges, Peace Decorations (b / w photo)

Selfridges, Peace Decorations (b / w photo)
733711 Selfridges, Peace Decorations (b/w photo) by English Photographer, (20th century); Private Collection; (add.info.: Selfridges)

Background imageSelfridges Collection: Selfridges delivery vans parked outside the store on Oxford Street (photo)

Selfridges delivery vans parked outside the store on Oxford Street (photo)
587105 Selfridges delivery vans parked outside the store on Oxford Street (photo) by English Photographer

Background imageSelfridges Collection: The Queen of Time, Selfridges, London (b / w photo)

The Queen of Time, Selfridges, London (b / w photo)
3094433 The Queen of Time, Selfridges, London (b/w photo) by English Photographer, (20th century); Private Collection; (add.info.: The Queen of Time, Selfridges, London)

Background imageSelfridges Collection: Hanging Gardens at Selfridges, London (b / w photo)

Hanging Gardens at Selfridges, London (b / w photo)
3096705 Hanging Gardens at Selfridges, London (b/w photo) by English Photographer, (20th century); Private Collection; (add.info.: Hanging Gardens at Selfridges, London)

Background imageSelfridges Collection: Site of a bombed and destroyed pub, next to Selfridges Department Store in London

Site of a bombed and destroyed pub, next to Selfridges Department Store in London, off Oxford Street. Picture taken 27th April 1945

Background imageSelfridges Collection: Children hairdressing at Selfridges. It seems to be one of the most fashionable things to

Children hairdressing at Selfridges. It seems to be one of the most fashionable things to have your childs hair cut at Selfridges because the waiting list stretches for weeks

Background imageSelfridges Collection: Buses driven by volunteers seen here in Oxford Street London on the 9th day of

Buses driven by volunteers seen here in Oxford Street London on the 9th day of the General Strike

Background imageSelfridges Collection: Oxford Street and Selfridges, London

Oxford Street and Selfridges, London
circa 1910s

Background imageSelfridges Collection: ©EyeUbiquitous_20094098

©EyeUbiquitous_20094098
england, west midlands, birmingham, selfridges store at the bullring shopping centre. exterior detail of the spun aluminium discs

Background imageSelfridges Collection: ©EyeUbiquitous_20094102

©EyeUbiquitous_20094102
england, west midlands, birmingham, selfridges store at the bullring shopping centre. exterior detail of the spun aluminium discs and glass entrance

Background imageSelfridges Collection: ©EyeUbiquitous_20094101

©EyeUbiquitous_20094101
england, west midlands, birmingham, selfridges store at the bullring shopping centre

Background imageSelfridges Collection: ©EyeUbiquitous_20094096

©EyeUbiquitous_20094096
england, west midlands, birmingham, selfridges store at the bullring shopping centre. exterior detail of the spun aluminium discs

Background imageSelfridges Collection: ©EyeUbiquitous_20094097

©EyeUbiquitous_20094097
ENGLAND, West Midlands, Birmingham Selfridges Store at The Bullring Shopping Center. Exterior detail of the spun aluminum discs. © Stephen Rafferty / Eye Ubiquitous

Background imageSelfridges Collection: ©EyeUbiquitous_20094104

©EyeUbiquitous_20094104
england, west midlands, birmingham, selfridges store at the bullring shopping centre. exterior detail of the spun aluminium discs

Background imageSelfridges Collection: ©EyeUbiquitous_20094099

©EyeUbiquitous_20094099
england, west midlands, birmingham, selfridges store at the bullring shopping centre. exterior detail of the spun aluminium discs

Background imageSelfridges Collection: ©EyeUbiquitous_20094100

©EyeUbiquitous_20094100
england, west midlands, birmingham, selfridges store at the bullring shopping centre. exterior detail of the spun aluminium discs

Background imageSelfridges Collection: ©EyeUbiquitous_20094105

©EyeUbiquitous_20094105
ENGLAND, West Midlands, Birmingham Selfridges Store at The Bullring Shopping Center. Exterior detail of the spun aluminum discs. © Stephen Rafferty / Eye Ubiquitous

Background imageSelfridges Collection: Oxford Street, c1910s. Creator: Eyre & Spottiswoode

Oxford Street, c1910s. Creator: Eyre & Spottiswoode
Oxford Street, c1910s. View of Selfridges department store on Londons famous shopping street. The building was opened in 1909

Background imageSelfridges Collection: Perfume department, Selfridges, Oxford Street, London

Perfume department, Selfridges, Oxford Street, London
Perfume department, Selfridge s, Oxford Street, London. Date: circa 1910

Background imageSelfridges Collection: Jubilee decorations, Selfridges, Oxford Street, London W1

Jubilee decorations, Selfridges, Oxford Street, London W1
Selfridges department store, Oxford Street, London W1, decorated for the 1935 Silver Jubilee celebrations. Date: 1935

Background imageSelfridges Collection: Cat telephone cosy from Selfridges, 1919

Cat telephone cosy from Selfridges, 1919
Ideas for Christmas gifts from Selfridges. This quaint conceit is a telephone cosy in the shape of a cat. Everyone needs one of these in their life. Date: 1919

Background imageSelfridges Collection: Abstract view of the Selfridges Building at The Bullring

Abstract view of the Selfridges Building at The Bullring, Birmingham, West Midlands, England, United Kingdom, Europe

Background imageSelfridges Collection: Selfridges decorated for the 1937 Coronation

Selfridges decorated for the 1937 Coronation
Selfridges department store in Oxford Street, London decorated for the Coronation of King George VI in May 1937

Background imageSelfridges Collection: Selfridges, London - Perfumery

Selfridges, London - Perfumery
Selfridges & Co, Oxford Street, London - Perfumery Section. Founded by American-born retail magnate Harry Gordon Selfridge (1858 - 1947), the Flagship store in Oxford Street was opened in 1909

Background imageSelfridges Collection: Selfridges, London - Millinery Section

Selfridges, London - Millinery Section
Selfridges & Co, Oxford Street, London - Millinery Section. Founded by American-born retail magnate Harry Gordon Selfridge (1858 - 1947), the Flagship store in Oxford Street was opened in 1909

Background imageSelfridges Collection: Selfridges Store building, Bullring Shopping Centre, Birmingham, England

Selfridges Store building, Bullring Shopping Centre, Birmingham, England, United Kingdom, Europe

Background imageSelfridges Collection: BAL1141661

BAL1141661
The Selfridges building in Birmingham

Background imageSelfridges Collection: BAL1141660

BAL1141660
The Selfridges building reflected in a puddle

Background imageSelfridges Collection: Chauffeuse, by Albert de Belleroche, WW1

Chauffeuse, by Albert de Belleroche, WW1
Chauffeuse, by Albert de Belleroche, First World War. The artist used Selfridges employees as models during the war -- the uniform could be that of a lift attendant. 1914-1918

Background imageSelfridges Collection: Gordon Selfridge and Anna May Wong

Gordon Selfridge and Anna May Wong
Retail supremo, F. Gordon Selfridge, founder of London department store, Selfridges, pictured with American-born Chinese film star, Anna May Wong

Background imageSelfridges Collection: Bathing pool on Selfridges rooftop

Bathing pool on Selfridges rooftop
A new Sportapool, a portable swimming bath which could be fitted up at short notice in almost any convenient place

Background imageSelfridges Collection: Suzanne Lenglens tennis outfits for Selfridges 1930

Suzanne Lenglens tennis outfits for Selfridges 1930
A page depicting the outfits designed and modelled by Suzanne Lenglen for Selfridges, knickers and blouse with adjustable skirt. 1930

Background imageSelfridges Collection: The Silhouette Art of H. L. Oakley

The Silhouette Art of H. L. Oakley
Inside page of a promotional leaflet produced by the silhouette artist, Captain H. L. Oakley, who, as well as genre and portrait cuttings, carried out a lot of advertising work

Background imageSelfridges Collection: Sale at Selfridges in aid of Belgian refugees

Sale at Selfridges in aid of Belgian refugees
Famous actors and actresses selling chocolate in Selfridges department store on Oxford Street, London, to raise funds for King Alberts Belgium Relief Fund during World War One

Background imageSelfridges Collection: Trams

Trams
June 1922: LCC trams of classes B, A and E/1, K type buses and subsidy lorries causing a small traffic jam at the Elephant and Castle

Background imageSelfridges Collection: Model of historical appliance at Selfridges

Model of historical appliance at Selfridges

Background imageSelfridges Collection: Selfridges, London - Writing Room and Lounge

Selfridges, London - Writing Room and Lounge
Selfridges & Co, Oxford Street, London - Writing Room and Lounge. Founded by American-born retail magnate Harry Gordon Selfridge (1858 - 1947), the Flagship store in Oxford Street was opened in 1909

Background imageSelfridges Collection: Selfridges, London - Boys Outfitting Section

Selfridges, London - Boys Outfitting Section
Selfridges & Co, Oxford Street, London - Boys Outfitting Section. Founded by American-born retail magnate Harry Gordon Selfridge (1858 - 1947), the Flagship store in Oxford Street was opened in 1909

Background imageSelfridges Collection: Selfridges, London - Tailoring Section

Selfridges, London - Tailoring Section
Selfridges & Co, Oxford Street, London - Tailoring Section. Founded by American-born retail magnate Harry Gordon Selfridge (1858 - 1947), the Flagship store in Oxford Street was opened in 1909

Background imageSelfridges Collection: Selfridges and the last of the old Oxford Street shops that the building engulfed, c1935

Selfridges and the last of the old Oxford Street shops that the building engulfed, c1935. Selfridges department store on Oxford Street in central London, famous for shopping



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EDITORS COMMENTS

Discover the timeless elegance of Selfridges, a retail icon that has stood the test of time. From its humble beginnings in London 1909 to its modern-day presence at Bullring Shopping Centre in Birmingham, England, it has been synonymous with luxury and style. Step back in time with a glimpse of the past as you admire the stunning exterior from the 1930s. The iconic building stands tall, showcasing architectural brilliance that has captivated generations. Immerse yourself in history as you explore the Confectionery Section at Selfridges London - a sweet haven where indulgence knows no bounds. Treat your taste buds to an array of delectable delights that will transport you to a bygone era. Traveling across continents? Look out for the Tree on the Equator sign noting distance to Selfridges - a testament to its global reputation and reach. No matter where you are, this retail gem is never too far away. Join us on a journey through time as we catch a glimpse into the lives of The Selfridge family at Highcliffe Castle in 1921. Experience their opulent lifestyle and imagine yourself amidst grandeur and sophistication. Indulge your senses at the Roof Garden Restaurant in London, circa 1910 - an oasis above bustling streets where culinary delights meet breathtaking views. Lose yourself in an ambiance that exudes charm and refinement. Witness how fashion evolves over time with an advertisement for children's clothes at Selfridges - capturing moments of innocence and joy while keeping up with ever-changing trends. Leonara Hughes embodies grace and beauty as she models exquisite garments from Selfridges' collection in 1921. Her elegance serves as inspiration for those seeking timeless style that transcends eras. Selfridges Department Store cements itself as more than just a shopping destination; it becomes part of our cultural fabric since c. 1908 – shaping trends, inspiring generations, and creating memories that last a lifetime.

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