Selfridges, London - The Mantle Section
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Selfridges, London - The Mantle Section
Selfridges & Co, Oxford Street, London - The Mantle Section. Founded by American-born retail magnate Harry Gordon Selfridge (1858 - 1947), the Flagship store in Oxford Street was opened in 1909. Selfridge was an innovator in the fields of marketing and advertising, creating a complete shopping environment of enjoyment as opposed to mere functionality. The perfume section was placed front centre (still in evidence in every department store today), merchandise was placed on open display and the store was backed with direct and widely-visible advertising campaigns. This set of cards is a fine example! The London store was designed by Daniel Burnham
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Media ID 4435289
© Mary Evans Picture Library 2015 - https://copyrighthub.org/s0/hub1/creation/maryevans/MaryEvansPictureID/10282095
Department Mantle Oxford Retail Section Selfridge Selfridges Shopping Store
EDITORS COMMENTS
This photograph showcases the Mantle Section of Selfridges & Co., located on Oxford Street in the heart of London. Established in 1909 by American-born retail pioneer Harry Gordon Selfridge, the flagship store was a groundbreaking innovation in the world of shopping. Selfridge revolutionized the industry by creating an enjoyable shopping experience, rather than just a functional one. The store's design, masterminded by Daniel Burnham, was a marvel of modern architecture. The perfume section, which can still be found at the forefront of department stores today, is evident in this image. Selfridge's marketing and advertising strategies were also revolutionary, with merchandise displayed openly and direct, widely-visible campaigns. This set of vintage postcards is a testament to the allure of Selfridges during its early days. Selfridge, who was born in America, brought a unique perspective to British retail, and his store quickly became a must-visit destination for locals and tourists alike. The Mantle Section, with its elegant displays and inviting atmosphere, would have been a particular draw for those seeking high-quality clothing and accessories. Today, Selfridges remains a beloved institution, continuing to push the boundaries of retail and offering a shopping experience that is as enjoyable as it is functional. This photograph is a fascinating glimpse into the history of this iconic store and the man who brought it to life.
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