Selfridges, London - Table Decoration Section
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Selfridges, London - Table Decoration Section
Selfridges & Co, Oxford Street, London - Table Decoration Section. Founded by American-born retail magnate Harry Gordon Selfridge (1858 - 1947), the Flagship store in Oxford Street was opened in 1909. Selfridge was an innovator in the fields of marketing and advertising, creating a complete shopping environment of enjoyment as opposed to mere functionality. The perfume section was placed front centre (still in evidence in every department store today), merchandise was placed on open display and the store was backed with direct and widely-visible advertising campaigns. This set of cards is a fine example! The London store was designed by Daniel Burnham
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Media ID 4435267
© Mary Evans Picture Library 2015 - https://copyrighthub.org/s0/hub1/creation/maryevans/MaryEvansPictureID/10282103
Department Oxford Placing Retail Section Selfridge Selfridges Shopping Store
EDITORS COMMENTS
This photograph showcases the Table Decoration Section of Selfridges & Co., located on London's iconic Oxford Street. Founded in 1909 by American-born retail pioneer Harry Gordon Selfridge, Selfridges was a groundbreaking department store that revolutionized the shopping experience. Selfridge, who believed in creating an enjoyable environment rather than just a functional one, was a trailblazer in marketing and advertising. The London flagship store, designed by Daniel Burnham, was a marvel of its time. The perfume section, which can still be found at the heart of every department store today, was given pride of place. Merchandise was displayed openly, a departure from the traditional practice of keeping goods hidden from customers. Selfridges also pioneered direct and widely-visible advertising campaigns, as evidenced by this set of cards. The Table Decoration Section, captured in this photograph, is a testament to the store's commitment to offering a complete shopping experience. With an array of elegant table settings and decorative items on display, it provided customers with the opportunity to enhance their dining experiences at home. The intricate details of the table settings, from the delicate china to the elegant silverware, are a feast for the eyes. This photograph offers a glimpse into the rich history of Selfridges & Co. and the innovative retail practices that have made it a beloved institution in London and beyond.
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