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Navy Cut White Label cigarettes, 1924=25
Wall Art and Photo Gifts from Nottingham City Council
Navy Cut White Label cigarettes, 1924=25
Players Navy Cut White Label Cigarettes rectangular counter card depicting a man in a homburg hat, smoking a cigarette, reading a newspaper. The title of the paper is " Daily Favourite // London Edition". In the centre of the newspaper is a pack of White Label cigarettes. The text on the card reads " Players // WHITE LABEL // 10 for 51/2d. 20 for 11d. // " Its the Tobacco // that counts." // CIGARETTES". There is a hanging loop to the top. On the reverse is a label which reads " MARDONS // WINDOW NOVELTIES // EMBOSSED SHOWCARDS / &C, &C // VARNISHERS // GELATINERS & FRAME MAKERS // BRISTOL & LONDON."
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Media ID 5874005
© Produced by the kind permission of Imperial Tobacco Limited, England
Advertising Costume John Player And Sons Military Naval Navy Nottingham Packaging Sailing Sailor Sea Scape Ship Tobacco Uniform News Paper
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EDITORS COMMENTS
This vintage print captures a nostalgic scene from the 1920s, showcasing an advertisement for Navy Cut White Label cigarettes. The rectangular counter card features a dapper man in a homburg hat, exuding sophistication as he enjoys his smoke and reads the "Daily Favourite // London Edition" newspaper. In the center of the paper lies a prominently displayed pack of White Label cigarettes, emphasizing their quality and value. The text on the card proudly declares "Players // WHITE LABEL // 10 for 51/2d. 20 for 11d. // It's the Tobacco that counts". This clever slogan highlights the brand's commitment to delivering exceptional tobacco experiences. The image is not just about advertising; it also evokes elements of uniformity and military precision with its sailor-inspired theme. Set against a scenic seascape backdrop, this naval aesthetic pays homage to both sailing culture and British heritage. On closer inspection, we discover that this unique piece was created by Mardons Window Novelties - specialists in embossed showcards and other creative designs based in Bristol & London during that era. With their expertise in varnishing, gelatinizing, and frame making techniques, they have crafted this eye-catching promotional item. Overall, this photograph transports us back to an era when smoking was considered fashionable while providing insight into Nottingham's rich history of advertising and craftsmanship.
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