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Wartime fashion article, Britannia and Eve magazine, 1941

Wartime fashion article, Britannia and Eve magazine, 1941


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Wartime fashion article, Britannia and Eve magazine, 1941

A double-page illustrated article from Britannia and Eve, April 1941, reporting on women outfits for any occasion, from regular working days to a week-end out in the countryside. The items featured include a wool dress for the first warm day, a luxury house-coat, a dress for dancing afternoons and an elegant long skirt for celebrations. Date: 1941

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Media ID 14244230

© Illustrated London News Ltd/Mary Evans

Afternoon Celebrate Celebration Celebrations Coats Dresses Outfit Outfits Raincoat Raincoats Skirt Skirts Suits Wool Housecoat


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EDITORS COMMENTS
Amidst the tumultuous backdrop of World War II, the fashion world continued to evolve, with women's outfits adapting to the unique challenges and expectations of the time. This double-page spread from the April 1941 issue of Britannia and Eve offers a glimpse into the fashionable yet practical wardrobe of a woman navigating the complexities of wartime life. The first outfit featured is a chic wool dress, perfect for the first warm day of the season. Its classic cut and timeless design are complemented by a simple hat, both embodying the elegance and sophistication that defied the hardships of the era. Next, a luxurious house-coat is showcased, an essential piece for those cozy weekend mornings spent at home. Its plush fabric and fashionable design offer a touch of glamour to even the most mundane moments. For dancing afternoons, an elegant long skirt is presented, its flowing lines and vibrant print evoking a sense of joy and excitement. Paired with a stylish hat and a matching jacket, this outfit is sure to turn heads on any dance floor. Lastly, a sophisticated suit and skirt ensemble is displayed, ideal for celebrations and formal occasions. Its tailored fit and elegant design exude confidence and poise, making it a must-have addition to any wartime wardrobe. Throughout this article, the resilience and adaptability of women during World War II are highlighted, as they continued to prioritize style and grace in the face of adversity. These outfits, while rooted in history, remain a testament to the enduring power of fashion to inspire and uplift.

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