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J. Cording advertisement, WW1 with trench waders
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J. Cording advertisement, WW1 with trench waders
Advertisement for J. C. Cording and Co. waterproofers, suggesting the Equitor waterproof coat for mounted and military wear for British soldiers, and especially, their trench waders to keep the feet and legs dry and warm in spite of mud or water. Date: 1915
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Media ID 14139504
© Illustrated London News Ltd/Mary Evans
Advertisements Adverts Boots Coats Trench Waders Waterproof Wear Wellies Cording
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Amidst the mud-soaked trenches of the Western Front during World War I, the importance of staying dry and warm for British soldiers became a matter of survival. In this evocative advertisement from 1915, J. C. Cording and Co. showcase their range of waterproof clothing, specifically highlighting the Equitor waterproof coat for mounted and military wear. The image depicts a resolute soldier, clad in a Cording Equitor coat, standing tall against the backdrop of a muddy trench. His expression conveys determination, as he braces himself against the elements. At his feet, a pair of Cording trench waders are laid out, ready to be donned. These essential pieces of kit were designed to keep soldiers' feet and legs dry, allowing them to move freely and effectively in the treacherous conditions of the battlefield. The Equitor coat, with its sleek design and waterproof capabilities, was an invaluable asset for soldiers in mounted units, who often found themselves exposed to the elements while on horseback. The coat's durability and reliability were crucial, as the soldiers faced not only the harsh weather but also the constant threat of enemy fire. Cording's commitment to providing high-quality waterproof clothing for military use was unwavering. Their trench waders, which were also available in various sizes, were a testament to their dedication to keeping soldiers protected and comfortable in the most challenging of environments. This advertisement serves as a poignant reminder of the vital role that clothing played in ensuring the wellbeing and success of British soldiers during the Great War.
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