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Advert for Burberrys tielocken trench coats 1916
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Advert for Burberrys tielocken trench coats 1916
Perfect security. Accurately describes the protection of The Tielocken Burberry. Overlapping fronts doubly safeguard every vulnerable part of the body, providing, from throat to knees, a light dry and comfortable shelter against both wet and cold. This tielocken trench coat has no buttons to fasten or lose, just a belt for easy adjustments. Made in a combination of linings of wool, fleece or felt. Available from Burberrys, Haymarket, London. Date: 1916
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Media ID 14113108
© Illustrated London News Ltd/Mary Evans
Belt Burberry Burberrys Coats Fronts Garment Garments Menswear Overlapping Trench Weight Officers
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Step back in time to 1916 with this advertisement for Burberry's Tielocken trench coats. The image showcases the perfection of design and innovation that Burberry brought to the world of men's fashion during the wartime era. With the tagline "Perfect security," this advertisement accurately describes the protective features of the Tielocken Burberry trench coat. The overlapping fronts of the coat offer double the safeguard, shielding every vulnerable part of the body from the throat to the knees. This design innovation eliminated the need for buttons, providing a light, dry, and comfortable shelter against both wet and cold weather conditions. The coat's belt allows for easy adjustments, ensuring a snug fit. Available at Burberry's in Haymarket, London, the Tielocken trench coat was made with a combination of wool, fleece, or felt linings, providing insulation and warmth. This design was particularly popular among officers and men in the military and naval forces during World War I, as it offered both style and functionality in the harshest of conditions. This advertisement is a testament to the rich history of Burberry and its iconic trench coats. The image captures the essence of a bygone era, transporting us back to a time when fashion and function worked hand in hand to keep people warm and protected. The Tielocken trench coat remains a symbol of British style and innovation, and this advertisement serves as a reminder of its enduring legacy.
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