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Advertisement for Old Bill car mascot, 1920
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Advertisement for Old Bill car mascot, 1920
Advertisement for the " Old Bill" car mascot, exclusively sold by Smith of Motor Accessories fame. Old Bill was the soldier character created by the cartoonist Captain Bruce Bairnsfather in The Bystander magazine during the First World War. Old Bills popularity was widespread and his image - and other wartime cartoons by Bairnsfather - was licensed for a wide range of merchandise. Date: 1920
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Media ID 14171598
© Illustrated London News Ltd/Mary Evans
Accessories Advertisements Adverts Bairnsfather Bill Bruce Bystander Character Licensed Mascot Mascots Merchandise Paraphenalia Popularity Smith
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Step into the past with this advertisement for the Old Bill car mascot, exclusively sold by Smith of Motor Accessories in 1920. Old Bill, the beloved soldier character created by renowned cartoonist Captain Bruce Bairnsfather during the First World War, graced the pages of The Bystander magazine. His image, along with other wartime cartoons by Bairnsfather, became an instant sensation and was licensed for a wide range of merchandise. The popularity of Old Bill extended beyond the realm of print media, reaching the burgeoning motoring industry. This advertisement showcases the Old Bill mascot proudly perched atop a car, adding a touch of whimsy and nostalgia to the vehicle. The soldier's iconic image, with his pipe clenched between his teeth and his signature thought bubble, became a symbol of resilience and determination for motorists. Smith of Motor Accessories, a leading provider of automotive paraphernalia, capitalized on the Old Bill craze and offered the mascots for sale. The advertisement, with its striking design and bold typography, effectively conveyed the exclusivity and desirability of the Old Bill mascot. This advertisement is a fascinating glimpse into the past, offering a unique insight into the cultural phenomena of the early 20th century. It serves as a reminder of the enduring power of art and the impact it can have on popular culture, even in the most unexpected of places.
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