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VAT 69 Whiskey Coronation advertisement
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VAT 69 Whiskey Coronation advertisement
Advertisement for VAT 69 Scotch whiskey which includes a picture of the Coronation procession of Queen Elizabeth II. Date: 1953
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Media ID 7179013
© Mary Evans Picture Library 2015 - https://copyrighthub.org/s0/hub1/creation/maryevans/MaryEvansPictureID/10512193
1953 Advertisements Adverts Alcohol Alcoholic Bottle Coach Coronation Drinks Pageantry Procession Scotch Spectacle Whiskey Elizabeth
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EDITORS COMMENTS
A Grand Spectacle of Pageantry: VAT 69 Scotch Whiskey's Tribute to the Coronation of Queen Elizabeth II (1953) This striking advertisement for VAT 69 Scotch Whiskey commemorates the historic Coronation of Her Majesty Queen Elizabeth II, which took place on June 2, 1953. The image captures the essence of the grand procession as it winds its way through the streets of London, with the open-topped State Coach carrying the newly crowned monarch and her consort, Prince Philip, Duke of Edinburgh, at its center. The advertisement, published in the aftermath of this momentous occasion, is a testament to the significance of the event, as well as the role of VAT 69 Scotch Whiskey in celebrating the pageantry and tradition of the British monarchy. The advertisement features a prominent image of the VAT 69 bottle, with its distinctive square-cut glass and golden label, nestled amongst the rich tapestry of the Coronation procession. The text accompanying the image reads, "VAT 69 - The Scotch Whisky for Royal Occasions," further emphasizing the connection between the brand and the Coronation. The advertisement serves as a reminder of the grandeur and spectacle of the Coronation, as well as the role of VAT 69 Scotch Whiskey in adding a touch of elegance and sophistication to the celebration. This advertisement is a fascinating glimpse into the past, offering a unique perspective on the Coronation of Queen Elizabeth II and the role of VAT 69 Scotch Whiskey in the cultural and social landscape of the time.
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