Selfridges, London - Pianoforte Salon

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Selfridges, London - Pianoforte Salon

Selfridges & Co, Oxford Street, London - Pianoforte Salon. Founded by American-born retail magnate Harry Gordon Selfridge (1858 - 1947), the Flagship store in Oxford Street was opened in 1909. Selfridge was an innovator in the fields of marketing and advertising, creating a complete shopping environment of enjoyment as opposed to mere functionality. The perfume section was placed front centre (still in evidence in every department store today), merchandise was placed on open display and the store was backed with direct and widely-visible advertising campaigns. This set of cards is a fine example! The London store was designed by Daniel Burnham

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Media ID 4435259

© Mary Evans Picture Library 2015 - https://copyrighthub.org/s0/hub1/creation/maryevans/MaryEvansPictureID/10282111

Department Oxford Piano Pianos Retail Salon Section Selfridge Selfridges Shopping Store Piano Forte

EDITORS COMMENTS
1. Title: "A Musical Haven in Oxford Street: Selfridges' Pianoforte Salon, London" 2.. This photograph showcases the Pianoforte Salon located within the iconic Selfridges & Co. department store on Oxford Street in London. Established in 1909 by American-born retail pioneer Harry Gordon Selfridge, Selfridges was a trailblazer in the realms of marketing and advertising, revolutionizing the shopping experience from mere functionality to an enjoyable and immersive environment. 3. Selfridge, an innovator in his field, introduced groundbreaking concepts such as placing the perfume section at the store's entrance (a practice still prevalent today), open merchandise displays, and extensive advertising campaigns. This photograph is a testament to his visionary approach. 4. Designed by renowned architect Daniel Burnham, the London store exudes an elegant and sophisticated atmosphere. The Pianoforte Salon, a hidden gem within the store, is a perfect embodiment of Selfridges' commitment to providing an exceptional shopping experience. 5. The Pianoforte Salon, a section dedicated to grand pianos, was a popular destination for music enthusiasts and amateurs alike. The room was filled with an enchanting ambiance, as the sound of melodies wafted through the air, inviting customers to explore the store and indulge in the joy of shopping. 6. This photograph, with its timeless charm, transports us back to a bygone era when shopping was an art form, and the Pianoforte Salon at Selfridges, London, was a symbol of elegance and refinement.

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