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Poster Print : Mergamma pesticide advert, 1951
Poster Prints From Mary Evans Picture Library
Mergamma pesticide advert, 1951
I ve forgotten what a wireworm looks like! - a happy farmer in an advert for Mergamma, the double-action seed dressing, a pesticide from Plant Protection Ltd that controls soil and seed-borne diseases and kills wireworm, thanks to the powerful Gammexane gamma BHC
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 23400894
© Illustrated London News Ltd/Mary Evans
1951 Dressing Farmer Forgotten Gamma Pesticide Protection Seed Treatment Pesticides
20x30 inch Poster Print
Bring a piece of agricultural history into your home or office with Media Storehouse's Mergamma Poster Print. This vintage advertisement from 1951, sourced from Mary Evans Prints Online, showcases a cheerful farmer proudly holding up a tin of Mergamma double-action seed dressing by Plant Protection Ltd. The advertisement boasts of Mergamma's ability to control wireworms in the soil, making it an essential tool for farmers in the mid-20th century. This high-quality poster print is a perfect addition to any decor that celebrates the rich history of farming and agriculture.
Poster prints are budget friendly enlarged prints in standard poster paper sizes. Printed on 150 gsm Matte Paper for a natural feel and supplied rolled in a tube. Great for framing and should last many years. To clean wipe with a microfiber, non-abrasive cloth or napkin. Our Archival Quality Photo Prints and Fine Art Paper Prints are printed on higher quality paper and the choice of which largely depends on your budget.
Poster prints are budget friendly enlarged prints in standard poster paper sizes (A0, A1, A2, A3 etc). Whilst poster paper is sometimes thinner and less durable than our other paper types, they are still ok for framing and should last many years. Our Archival Quality Photo Prints and Fine Art Paper Prints are printed on higher quality paper and the choice of which largely depends on your budget.
Estimated Image Size (if not cropped) is 29.6cm x 76.8cm (11.7" x 30.2")
Estimated Product Size is 51.4cm x 76.8cm (20.2" x 30.2")
These are individually made so all sizes are approximate
Artwork printed orientated as per the preview above, with portrait (vertical) orientation to match the source image.
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EDITORS COMMENTS
A Blissful Farmer Overcomes Wireworm Infestation with Mergamma Seed Dressing, 1951 In this vintage advertisement from 1951, a contented farmer stands amongst lush, healthy crops, a smile playing on his lips. The scene is a stark contrast to the ominous title, "I've forgotten what a wireworm looks like!" Wireworms, destructive pests that burrow in the soil and feed on developing roots, were a common problem for farmers in the 1950s. Their presence could decimate entire fields, leaving farmers with significant losses. Enter Mergamma, the innovative solution from Plant Protection Ltd. Mergamma was a double-action seed dressing, a pesticide that not only controlled soil and seed-borne diseases but also effectively eliminated wireworms. The secret to Mergamma's success was its active ingredient, Gammexane gamma BHC, a powerful mercurial treatment. The advertisement showcases the farmer's newfound relief, as he no longer has to worry about the damage wireworms could cause. Mergamma's effectiveness is emphasized through the use of a before-and-after comparison, with the wireworm-infested soil contrasting sharply with the healthy, wireworm-free soil in the after image. The advertisement's design is reminiscent of the 1950s, with its bold typography and vibrant colors. The tagline, "I've forgotten, wireworm," speaks to the peace of mind Mergamma provided farmers, allowing them to focus on cultivating thriving crops instead of battling pests. This photograph is a testament to the advancements in agricultural technology during the 1950s and the crucial role pesticides played in ensuring bountiful harvests. Today, while our methods for pest control have evolved, the importance of protecting crops from destructive pests remains a constant concern for farmers around the world.
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