Photographic Print : From Khaki to Mufti, Moss Bros advertisement, 1918
Photo Prints From Mary Evans Picture Library
From Khaki to Mufti, Moss Bros advertisement, 1918
An advertisement from mens outfitters, Moss Bros, highlighting the transition of mens clothign from uniform back to civilian now that the war had ended. The firm welcomes back, the thousands of Officers they have equipped with khaki - and they inform them that they hold the largest, most varied, and unequalled stock of mufti in London. Date: 1918
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14145516
© Illustrated London News Ltd/Mary Evans
Adverts Bros Change Civvies Demobbed Demobilisation Khaki Mens Moss Mufti Outfitters Peace
12"x8" Photo Print
Step back in time with our exclusive Media Storehouse photographic print, "From Khaki to Mufti, Moss Bros advertisement, 1918." This captivating image, rights-managed through Mary Evans Prints Online, showcases an iconic advertisement from menswear retailer Moss Bros. The ad highlights the significant transition from military uniforms to civilian attire as the world adjusted to the end of the war. Perfect for adding a touch of history to your home or office decor, this high-quality print is a must-have for history buffs, collectors, and anyone who appreciates the richness of the past. Order yours today and let this powerful piece of advertising history tell a story in your space.
Photo prints are produced on Kodak professional photo paper resulting in timeless and breath-taking prints which are also ideal for framing. The colors produced are rich and vivid, with accurate blacks and pristine whites, resulting in prints that are truly timeless and magnificent. Whether you're looking to display your prints in your home, office, or gallery, our range of photographic prints are sure to impress. Dimensions refers to the size of the paper in inches.
Our Photo Prints are in a large range of sizes and are printed on Archival Quality Paper for excellent colour reproduction and longevity. They are ideal for framing (our Framed Prints use these) at a reasonable cost. Alternatives include cheaper Poster Prints and higher quality Fine Art Paper, the choice of which is largely dependant on your budget.
Estimated Product Size is 30.5cm x 20.3cm (12" x 8")
These are individually made so all sizes are approximate
Artwork printed orientated as per the preview above, with landscape (horizontal) orientation to match the source image.
EDITORS COMMENTS
From Khaki to Mufti: Witnessing the Transformative Power of Peace in a 1918 Moss Bros Advertisement Amid the jubilant atmosphere of peace and renewal, the end of the First World War brought about a significant shift in men's fashion. The transition from military uniforms to civilian attire, affectionately known as 'mufti,' was a pivotal moment in the sartorial history of the time. In this evocative advertisement from Moss Bros, a renowned menswear retailer, we witness the welcoming of thousands of demobilized officers back into society. The advertisement, dated 1918, proudly announces that Moss Bros holds the largest, most varied, and unequaled stock of mufti in London. The image showcases a well-dressed man in a smart suit and hat, standing amongst a sea of uniformed soldiers, symbolizing the transformation from military life to civilian existence. The caption, "From Khaki to Mufti," encapsulates the essence of this momentous change. As the war came to an end, the demand for civilian clothing surged, and Moss Bros, with its extensive collection of mufti, was perfectly positioned to cater to this newfound need. The advertisement serves as a testament to the power of fashion in reflecting and shaping societal change. The demobilized officers, having spent years in khaki uniforms, were now free to express their individuality and embrace the latest fashion trends. This advertisement is a poignant reminder of the profound impact of peace on both a personal and societal level, as well as the enduring role of fashion in documenting and celebrating these transformative moments in history.
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