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Wartime advert for Dolcis shoes, featuring an image of women serving in the Women's Royal Naval Service. Date: 1943
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Wartime advert for Dolcis shoes, featuring an image of women serving in the Women's Royal Naval Service. Date: 1943
Wartime advert for Dolcis shoes, featuring an image of women serving in the Women's Royal Naval Service. Date: 1943
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32240404
© Illustrated London News Ltd / Mary Evans
1943 Advertisements Advertizing Adverts Dolcis Fashions Featuring Flat Footwear Garments Nineteen Serving Shoe Shoes Styles Tone Wren Wrens Wrns Cubits Fashionable Lace Up Two Tone
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EDITORS COMMENTS
This wartime advert for Dolcis shoes from 1943 features an empowering image of women serving in the Women's Royal Naval Service. The photograph showcases two stylish and confident WRNS members wearing the fashionable Dolcis footwear, which includes trendy two-tone cubit flats with lace-up details.
During a time when women were stepping into roles traditionally held by men, this advert not only promoted stylish shoes but also celebrated the important contributions of female service members during World War II. The women in the image exude strength, determination, and grace as they proudly serve their country while maintaining a sense of style.
The Dolcis brand cleverly aligns itself with the spirit of patriotism and empowerment embodied by these WRNS members. This advert serves as a reminder of the resilience and courage displayed by women on the home front during times of conflict.
As we look back at this piece of history captured in a simple shoe advertisement, we are reminded that fashion has always been intertwined with social change and progress. The timeless elegance and sophistication depicted in this image continue to inspire us today.
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