Home > Europe > United Kingdom > England > London > Fashion
Shelter in comfort
Wall Art and Photo Gifts from Mary Evans Picture Library
Shelter in comfort
Advert for Debenham and Freebody Department Store, promoting the latest fashion in air raid suits and coats. Date: 1940
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32241606
© Illustrated London News Ltd / Mary Evans
Advertisements Adverts Coats Debenham Fashions Freebody Raid Shelter Suits
FEATURES IN THESE COLLECTIONS
> Europe
> United Kingdom
> England
> London
> Fashion
> Historic
> World War I and II
> World War II
> Mary Evans Prints Online
> New Images July 2023
EDITORS COMMENTS
Amidst the chaos and uncertainty of the 1940s, the need for comfort and protection during air raids became a top priority for women. In this evocative photograph from the Illustrated London News archive, a group of ladies are seen trying on the latest fashion in air raid suits and coats at Debenham and Freebody's department store. The image captures the essence of wartime elegance and resilience, as these women prepare for the unpredictable nature of the Second World War. The air raid suits, with their practical yet stylish design, were essential for providing a shield against the shrapnel and debris that often accompanied air raids. Meanwhile, the coats offered both warmth and protection from the cold, making them a must-have addition to every woman's wartime wardrobe. Debenham and Freebody's commitment to providing the latest fashion in air raid suits and coats was a testament to their dedication to meeting the needs of their customers during these challenging times. The store's wide selection ensured that women had access to high-quality, functional clothing that not only kept them safe but also allowed them to maintain a sense of style and dignity in the face of adversity. This photograph is a poignant reminder of the ingenuity and resourcefulness of the British people during the Second World War. It showcases how even in the midst of conflict, the desire for comfort, protection, and fashion remained strong, and how companies like Debenham and Freebody played a crucial role in meeting those needs.
MADE IN THE USA
Safe Shipping with 30 Day Money Back Guarantee
FREE PERSONALISATION*
We are proud to offer a range of customisation features including Personalised Captions, Color Filters and Picture Zoom Tools
SECURE PAYMENTS
We happily accept a wide range of payment options so you can pay for the things you need in the way that is most convenient for you
* Options may vary by product and licensing agreement. Zoomed Pictures can be adjusted in the Cart.
