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Advert for Walpoles
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Advert for Walpoles
Walpoles, advertising Autumn 1939's must-have outfit: an all-in-one air-raid shelter suit, with pockets large enough to accommodate gas-mask, torch and make-up. Available in Air Force blue. Date: 1939
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Media ID 32241558
© Illustrated London News Ltd / Mary Evans
Advertisements Adverts Blitz Department Fashions Practical Raid Shelter Store Suits Unusual Air Raid All In One Onesie
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EDITORS COMMENTS
Step into the extraordinary world of autumn 1939 fashion with this advertisement from Walpoles Department Store. Amidst the looming shadows of war, Walpoles presents an innovative solution to the unprecedented challenges of the era: the all-in-one air-raid shelter suit. Designed with practicality and safety in mind, this unique onesie offers ample pockets for essentials such as gas masks, torches, and make-up, ensuring that women were prepared for unexpected air raids. Available in the distinctive Air Force blue, this suit was not only functional but also fashionable, reflecting the resilient spirit of the times. The unusual blend of wartime necessity and 1930s fashion sensibilities makes this advertisement a fascinating glimpse into a pivotal moment in history. This image, from the archives of the Illustrated London News (ILN) Consolidated Archive Holdings Ltd, offers a captivating reminder of the unusual yet necessary fashion trends during the 2nd World War.
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