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13879904

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Mary Evans Prints Online

Wall Art and Photo Gifts from Mary Evans Picture Library

13879904

Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries

Media ID 32331280


FEATURES IN THESE COLLECTIONS

> Africa > South Africa > Johannesburg

> Animals > Fishes > S > Sole

> Animals > Insects > Butterflies > Leopard Moth

> Animals > Mammals > Cats (Wild) > Leopard

> Animals > Mammals > Leopard

> Asia > China > Shanghai

> Asia > India > Related Images

> Europe > Italy > Aviation

> Europe > Italy > Lombardy > Milan

> Europe > Italy > Milan

> Mary Evans Prints Online > New Images July 2023


VISUAL DESCRIPTION
The image is a black and white advertisement from July 18, 1933, celebrating the victory of Capt. Geoffrey de Havilland in the King's Cup Air Race of that year. He achieved this feat flying a D. H. Leopard Moth aircraft prominently marked with the number "23. " The key selling point highlighted in the ad is that the airplane was treated with "Titanine, " presumably a type of performance-enhancing aircraft dope (a lacquer applied to fabric-covered aircraft to tighten and weatherproof them). The text emphasizes Titanine's success by stating that since 1922, when the King’s Cup Air Race began, 11 out of 12 winning machines had been doped with Titanine. This historical document serves as an interesting snapshot into aviation history and marketing practices during that era. The bottom part of the advertisement includes contact information for Titanine-Emaillite Limited, identifying them as manufacturers and sole proprietors located at 166 Piccadilly London W1, along with additional locations listed for their works: New Malden-Surrey in England; Newark-New Jersey in USA; Berlin-Lichterfelde in Germany; Milan-Rho in Italy; Shanghai-China; Bombay-India; Buenos Aires-Argentina; Melbourne-Australia; Johannesburg-South Africa. In addition to providing technical details about aviation technology from this period, such advertisements also reflect aspects of global commerce and industry distribution before World War II.

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