VISUAL DESCRIPTION
The image is a black and white advertisement from A. C. Wickman Ltd. , featuring an illustration at the top and text below. The illustration shows three penguins, anthropomorphized with human-like postures, gathered around what appears to be technical drawings or blueprints spread out on an iceberg. One penguin points to the document while the others look on attentively. Below the illustration, a bold headline reads "Troubles shared are troubles halved. " This suggests that collaboration and sharing problems can lead to more efficient solutions—a theme that resonates with the message of teamwork in problem-solving. The main body of text elaborates on why there's a higher incidence of smiling faces among production engineers who adopt "the Wickman way, " implying that their approach leads to increased production and reduced change-over time due to effective sharing of resources and solving production problems together. A smaller section titled "An answer to short run problems" describes how A. C. Wickman Ltd. 's flexible automatic machines can make small batches economically, which could be particularly appealing for manufacturers dealing with variable demand or customized products. At the bottom right corner is another quote attributed to "Doc Wickman" emphasizing personal service as key for addressing individual manufacturing challenges effectively. Lastly, there's an invitation for readers: "SEND FOR 'CATALOGUE W-60', " suggesting they offer further information about their products through this catalogue. The company name—The Wickman Way—and its location in Coventry, England are prominently displayed at the bottom along with other office locations across various cities in England such as London, Bristol, Birmingham, Manchester, Leeds-Glasgow & Newcastle.

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