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South African fruit farm
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South African fruit farm
Empire Marketing Board 1927-1933 poster, A South African Fruit Farm Date: 1927-1933
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Media ID 7401471
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EDITORS COMMENTS
A Glorious Harvest: The Allure of South Africa's Fruit Farms in the 1920s and 1930s This evocative poster, depicting a lush South African fruit farm under the warm African sun, was produced by the Empire Marketing Board between 1927 and 1933. The image transports us back in time to an era of burgeoning industry and agricultural innovation in the British colonies. The poster showcases a scene of abundant fertility and productivity, with rows of fruit trees heavy with ripe, succulent fruits, and workers in traditional African attire picking and sorting the harvest. The vibrant colors and dynamic composition draw the viewer's eye to the rich, red earth and the verdant foliage, while the sun casts long, dramatic shadows across the landscape. The 1920s and 1930s were a period of significant growth for the South African fruit industry. Advances in transportation and refrigeration technology enabled the export of fresh produce to European markets, leading to increased demand and prosperity for farmers. This poster, with its idyllic representation of the fruit farm, served as a powerful advertisement for the potential wealth and opportunity that awaited those who invested in this thriving sector. The poster also reflects the broader cultural context of the time, with its emphasis on the British Empire's global reach and the celebration of the diverse peoples and landscapes that comprised its territories. As such, it offers a fascinating glimpse into the complex interplay of commerce, agriculture, and colonialism during the 1920s and 1930s in Africa.
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