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South African oranges poster
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South African oranges poster
Empire Marketing Board 1927-1933 poster, South African Orange Orchards Date: 1927-1933
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Media ID 7401427
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South African Oranges - A Tropical Delight from the Land of Sun and Plenty. This vibrant and evocative poster, dating from the 1920s to the early 1930s, showcases the allure of South African oranges, transporting us to the sun-drenched orchards of this beautiful African country. The Empire Marketing Board, an organization established by the British government to promote trade with the British Empire, commissioned this advertisement to highlight the high quality and abundant production of South African oranges. The poster's design is a visual feast, with its rich, warm colors and intricate details. The central image of a laden orange tree, bathed in sunlight, is surrounded by an array of ripe, juicy oranges, their vibrant hue a stark contrast against the deep green foliage. The tree's branches stretch out, as if inviting us to reach out and pluck the fruit right off the tree. The poster's border is adorned with intricate, stylized illustrations of various elements symbolic of South Africa - the Table Mountain, a zebra, and a lion, all set against a backdrop of the Union Jack. These elements serve to emphasize the connection between South Africa and the British Empire, while also highlighting the exotic and tropical nature of the oranges. The text at the bottom of the poster reads, "South African Oranges - A Tropical Delight from the Land of Sun and Plenty," further emphasizing the sun-kissed, abundant nature of the oranges and the country from which they hail. This poster is a testament to the marketing prowess of the Empire Marketing Board and the enduring appeal of South African oranges during the 1920s and 1930s.
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