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Harlene hair tonic advertisement, WW1
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Harlene hair tonic advertisement, WW1
First World War advertisement for Harlene hair products, discussing in great detail the alarming epidemic of hair troubles resulting from war conditions. Anyone worried about the state of their hair, such as these female munition workers, could write for a four page advice leaflet to Edwards Harlene Ltd at Lambs Conduit Street, London. Date: 1916
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Media ID 14167415
© Illustrated London News Ltd/Mary Evans
Advertisements Adverts Appearance Grooming Harlene Munition Munitionettes Product Products Tonic Treatment Treatments
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Amidst the chaos and hardships of the First World War, the epidemic of hair troubles went largely unnoticed but profoundly affected the morale and appearance of many women, including the brave munitionettes toiling tirelessly at home and on the front lines. The harsh conditions of war, from long hours in factories to exposure to harsh chemicals and unforgiving weather, took a toll on their once luscious locks, leaving them brittle, dull, and prone to breakage. The year was 1916, and hope came in the form of Edwards Harlene Ltd and their revolutionary Harlene hair tonic. This print advertisement, featuring a distressed woman running her fingers through her unruly hair, served as a poignant reminder of the struggle many women faced during these trying times. But for those worried about the state of their own manes, there was a solution. A four-page advice leaflet, filled with expert tips and the secrets behind Harlene's restorative powers, could be obtained by writing to Edwards Harlene Ltd at Lambs Conduit Street, London. The Harlene hair tonic was more than just a product; it was a symbol of hope and resilience for women who refused to let the war defeat their spirit or their beauty. With its nourishing formula, Harlene promised to restore the vitality and shine to even the most damaged hair. And so, the munitionettes and women at home could face the challenges of the war with renewed confidence, their hair as strong and radiant as their determination.
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