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Evening gown made with Courtaulds Rayon advert, 1939
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Evening gown made with Courtaulds Rayon advert, 1939
Advertisement for a soft-draped evening gown of " Tested-Quality" satin made with Courtaulds Rayon available in pastel shades for 7 guineas. Date: 1939
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Media ID 14244246
© Illustrated London News Ltd/Mary Evans
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This evocative black-and-white photograph captures the elegance and sophistication of an evening gown created during the 1930s, a time when fashion continued to dazzle despite the looming shadows of war. The soft-draped silhouette of the dress, with its delicate, flowing lines, is a testament to the skill and artistry of the designer and the exceptional quality of the fabric used. The gown, priced at a modest 7 guineas, was crafted from Courtaulds Rayon, a material that had gained immense popularity during the 1930s due to its affordability and versatility. Courtaulds Rayon, a type of viscose rayon, was known for its luxurious feel and ability to mimic the look and drape of silk, making it an attractive alternative for those seeking elegant evening wear without the hefty price tag of silk. The advertisement, dated 1939, showcases the gown in pastel shades, which were fashionable during that era. The use of pastels added a touch of refinement and femininity to the design, making it an ideal choice for formal events and special occasions. As the world prepared for the challenges of the 1940s and the onset of World War II, the allure of fashion and the desire for elegance persisted. This beautiful evening gown, with its timeless design and high-quality fabric, serves as a reminder of the resilience and grace of the women of that era, who continued to embrace beauty and style amidst the uncertainty and hardships of wartime. This photograph, with its captivating image of an elegant woman in an exquisite evening gown, offers a glimpse into the past, transporting us back to a bygone era of glamour and refinement.
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