Allinson wholemeal bread advertisement, WW1
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Allinson wholemeal bread advertisement, WW1
Advertisement for Allinson wholemeal bread from the First World War, a period when the nation was encouraged to eat wholemeal, rather than white, bread. Date: 1918
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Media ID 14154906
© Illustrated London News Ltd/Mary Evans
Advertisements Adverts Bread Filling Goodness Harvest Harvesting Healthy Nutrition Rationing Wholesome Windmill Wholegrain Wholemeal
EDITORS COMMENTS
Amidst the turmoil and hardships of the First World War, the call for a healthier and more wholesome diet spread across the nation. In 1918, the importance of wholegrain bread, such as Allinson wholemeal bread, became a topic of great interest. This evocative print advertisement from the era showcases the simple yet powerful message of the goodness that comes from the earth. The image captures the essence of the harvest season, with a windmill proudly standing tall against a backdrop of golden fields, symbolizing the hard work and dedication of farmers in providing the nation with nourishing sustenance. The windmill's sails turn in unison, emphasizing the unity and cooperation required during these challenging times. The text on the advertisement reads, "Allinson's Wholemeal Bread - The Bread of the People." This slogan speaks to the democratic nature of wholemeal bread, which was seen as a more equitable choice compared to the refined white bread that was traditionally consumed by the upper classes. The emphasis on the word "people" highlights the collective effort to prioritize health and wellbeing during the war. The advertisement also stresses the filling and nutritious qualities of Allinson wholemeal bread, which was essential for maintaining energy and strength during the rigors of daily life. The simple yet powerful message of the advertisement resonated with the public, making Allinson wholemeal bread a staple in British households for generations to come.
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