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Advert for Gamages suggesting gifts for soldiers 1915
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Advert for Gamages suggesting gifts for soldiers 1915
Advertisement by the famous Holborn store, Gamages, suggesting gifts for Britains " Blue" and " Khaki" Boys. They include a high-grade lever wrist watch, a Nulite military lamp, specially designed for the light to shine downwards, the service trench coat and the Flanders waistcoat. Date: 1915
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Media ID 14136939
© Illustrated London News Ltd/Mary Evans
Adverts Gamage Gamages Gift Gifts Ideas Lever Parcels Present Presents Sailors Store Wrist
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A Treasured Connection: Gifts for the Brave Soldiers of 1915 from Gamages Step back in time to the Christmas season of 1915, as we delve into this evocative advertisement from the renowned Holborn store, Gamages. The ad, filled with heartfelt warmth and patriotic spirit, invites us to consider thoughtful gifts for our 'Blue' and 'Khaki' Boys - a term used to refer to British soldiers during World War I. The advertisement showcases a selection of carefully curated presents that would have brought comfort and joy to the soldiers far from home. Among the offerings are a high-grade lever wristwatch, a practical and stylish addition to any soldier's uniform. The Nulite military lamp, designed with a downward-shining light, would have provided much-needed illumination in the dark trenches. Another essential item on the list is the service trench coat, crafted for the harsh conditions of the battlefield. The Flanders waistcoat, with its warm and durable fabric, would have offered a touch of home comfort in the cold and unforgiving environment. This advertisement not only serves as a poignant reminder of the sacrifices made during wartime but also highlights the enduring connection between families and their loved ones serving in the armed forces. The parcels filled with these thoughtful gifts would have been a cherished link to the comforts of home and a source of strength for the soldiers as they braved the challenges of the battlefield. As we admire this advertisement from the past, we are reminded of the power of a simple gift to bring warmth, comfort, and hope, even in the most trying of circumstances.
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