Gamages Collection

Airmail postcards at Gamages, London
People at Gamages in Holborn, Central London, addressing postcards and posting them in the special London Aerial Postbox, in time for the first aerial mail service from Hendon to Windsor

GWR Offices and Gamages Department Store, London, c. 1900
The GWR had offices based in Holborn. It was next door to the large Gamages department store, a popular shop than ran from 1878 to 1972. The Old Bell Restaurant can be seen to the right

An array of walking boots, knitted socks and waterproof mittens, from Gamages Date: 1930

Advert, A W Gamage Ltd, Holborn, London, Steam Engines and Model Railway Trains Date: 1908

Exterior of the Black Bull Inn, Holborn, London in 1904. This ancient inn was mentioned by Charles Dickens in connection with the immortal character Mrs. Gamp'. Date: 1904

Three British fashion models highlighting the Swiss Miss and her Winter Sports Outfit, 1927 from Gamages, Burberrys and Harvey Nichols Date: 1927

A Corner of a Cycle Show (b / w photo)
3102023 A Corner of a Cycle Show (b/w photo) by English Photographer, (19th century); Private Collection; (add.info.: A Corner of a Cycle Show)

Clothes for punting and picnics 1931
A variety of outfits ideal for summer days messing about on the river or enjoying a smart riverside club in the home counties

Advert for Gamages lizard skin accessories 1909
Woman wearing lizard skin hat lined charmois and muff. Date: 1909

Gamages Royal Air Force uniform advertisement
Advertisement for the officers uniforms for the newly formed Royal Air Force in April 1918 From Gamages of Holborn, London. Date: 1918

Gamages advertisement, RAF outfits in air force blue
Advertisement for Royal Air Force uniforms in air force blue available from Holborn department store, Gamages. The full uniform is on offer from tunic and breeches to cap bars, wings and buckles

Advert for Gamages model pedal cars 1925
Selection of kiddies model pedal cars with lamps, windscreens, motormeters and metal imitation radiators. Date: 1925

Advert for Gamages kitchen cabinets 1929
A place for everything and everything in its place. Three stand alone units for the kitchen, made from wood, available with easy payment terms. 1929

Demonstration outside Gamages department store, Holborn, London, with struggles between protesters and police. Date: late 1960s

Advert for Gamages christmas toys 1914
Advert for the famous Gamages store on Holborn, London, promoting wooden childrens toys. 1914

Arthur Walter Gamage, founder of Gamages, a department store in Holborn, London. Date: 1909

Gamages
1914: Gamages department store in the City of London. (Photo by London Stereoscopic Company/Getty Images)

Advert for Gamages furniture 1929
Page of garden furnishing and concrete accessories, all available from Gamages. Date: 1929

Gamages Fancy Dress advertisement
Advertisement for fancy dresses for purchase or hire from Gamages department store of Holborn, London. 1929

Clothes for Aviation from Gamages, 1931
Some of the clothing and equipment available for intrepid aviators from Gamages of Holborn. Includes the Hamble flying suit, aviation boots, overboots and the Alti helmet

Pyjama suits from Gamages, 1931
Beach and garden suits from Gamages of Holborn. The model on the left is carried out in a new sunblind material and consists of five pieces

Gamages outfits for women workers on the land, WW1
Advertisement for Gamages, the famous Holborn department store, promoting their smart and serviceable outfits for women workers on the land, during the First World War. Date: 1918

Gamages Xmas bazaar advertisement, WW1
An advertisement for the famous Gamages store on Holborn, London, promoting their annual Christmas bazaar. Typically for the period

Gamages advertisement, WW1
Advertisement for Gamages, the famous toy store in Holborn, London, with a selection of presents for Christmas 1914 including some war themed suggestions such as a game called Britwar

Advert for Gamages officers outfits 1915
Uniforms and protective clothing for winter campaiging. Long sleeved chamois leather waistcoat, Comfortable flanders waistcoat

Advert for Gamages motoring needs 1926
Selection of motoring garments suitable for all weathers, showing at Olympia. 1926

Suggested Christmas gifts 1915
Advert for suggested Christmas gifts for Britains Blue and Khaki boys. Chamois leather waistcoat, with long sleeves, sleeping caps -favourite cap with men of both forces

Childs Royal Flying Corps uniform, World War One
A Royal Flying Corps miniature uniform for children, available from Gamages, and comprising breeches, tunic and puttees with the cap being 1s. 6d. extra

Advert for Gamages suggesting gifts for soldiers 1915
Advertisement by the famous Holborn store, Gamages, suggesting gifts for Britains " Blue" and " Khaki" Boys

The latest military lamp from Gamages, World War One
An advertisement for the latest military lamp for officers use, which could be employed in an ordinary fashion as well as downwards, especially useful for map reading. Available from A. W

Advert for Gamages childrens toys 1929
Gamages. The childrens mecca. Beautiful toys and novelties - everything the heart of a child desires is to be found at Gamages, one of the Worlds greatest stores. Date: 1929

Advert for Gamages baby carriage 1930
Gamages recommend this fine model. It combines lightness of balance with artistic effect, and is a well established favourite. 1930

Advert for Gamages garden furniture 1926
A wide range of garden furniture including wicker and cane tables and chairs, couch hammock, folding cane lounges, bathing tents and gaden shelters. Date: 1926

Gamages Van
February 1922: On a London street an electric delivery van belonging to Gamages department store. (Photo by Topical Press Agency/Getty Images)

Gamages toy shop advertisement
Lovely advertisement for Gamages, and their Christmas Bazaar which had miles of counters and stands heaped up in an orderly array with hundreds of thousands of toy treasures

Tennis & Garden Frocks
Hammock girl wears green voile dress. Made by Robinson and Cleaver as are the two tennis frocks of heavy silk. Lemonade set is from Gamages

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Step back in time and explore the world of "gamages" - a name that once resonated with Londoners. Airmail postcards at Gamages, London, transported messages across borders, connecting loved ones from afar. In 1930, an array of walking boots, knitted socks, and waterproof mittens adorned the shelves of this iconic store, preparing adventurers for their outdoor escapades. An advert from A. W. Gamage Ltd in Holborn beckoned passersby to discover the wonders within its walls. The Black Bull Inn stood proudly in Holborn since 1904, immortalized by Charles Dickens as he weaved tales involving Mrs. Gamp - a character forever linked to this ancient establishment. GWR Offices and Gamages Department Store formed a bustling hub in early 20th-century London. Amidst the hustle and bustle of city life, Gamages offered respite during Christmas time with enchanting toys that brought joy to children's faces even amidst war-torn years like 1914. Arthur Walter Gamage himself left his mark on history through his eponymous store. Three British fashion models elegantly showcased the latest trends under Gamages' roof while capturing hearts with their timeless elegance. A corner of a cycle show captured in black and white photographs hinted at another facet of gamages' offerings - catering to cycling enthusiasts who sought both practicality and style. Clothes designed specifically for punting and picnics allowed individuals to embrace leisurely pursuits while looking effortlessly chic in 1931. Gamages never failed to surprise its customers; an advert from 1909 revealed lizard skin accessories that added sophistication to any outfit or occasion. Even the Royal Air Force turned to Gamages for their uniform needs - a testament to the trust placed upon this esteemed establishment. Though time has passed since gamage's heyday, these glimpses into its past remind us of its significance in shaping London's retail landscape.