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Advert for Burberrys weather proof trench coats 1916
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Advert for Burberrys weather proof trench coats 1916
Six service maxims. Wet-resistance, wind proofness, warmth, healthfulness, lightweight and durability. Available from Burberrys, Haymarket, London. Date: 1916
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Media ID 14113096
© Illustrated London News Ltd/Mary Evans
Burberry Burberrys Buttoned Buttons Coats Garment Garments Outfits Proof Resistance Resistant Trench Waterproof
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> World War I and II
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EDITORS COMMENTS
Step into the past with this advertisement for Burberry's weather-proof trench coats, as featured in a 1916 publication. The six service maxims proudly displayed on the ad assure potential buyers of the coat's wet-resistance, wind-proofness, warmth, healthfulness, lightweight, and durability. These features were of the utmost importance during the tumultuous times of World War I, where British officers relied on reliable and functional clothing to endure the harsh conditions of the battlefield. The image showcases a well-tailored trench coat, buttoned up to the neck, with a belt cinched at the waist. The classic design, with its timeless appeal, has remained a staple in Burberry's collection for over a century. The coat's buttons, fastened securely, add an air of sophistication and practicality to the garment. This advertisement is a testament to Burberry's commitment to providing high-quality, functional clothing during wartime. The text below the image encourages readers to visit Burberry's store at Haymarket, London, to experience the benefits of this exceptional trench coat for themselves. As we admire the historical significance of this advertisement, we can appreciate the innovation and resilience that Burberry brought to the fashion industry during a time of great need. The legacy of this iconic brand continues to inspire and captivate us with its rich history and commitment to excellence.
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