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Advert for Aquascutum coats 1934
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Advert for Aquascutum coats 1934
Aquascutum raincoats, overcoats and macintoshes. Date: 1934
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14131508
© Illustrated London News Ltd/Mary Evans
Aquascutum Belt Belted Breasted Button Coats Double Fastening Gentlemans Overcoats Raincoats Rainwear Resistant Sale Shower Waterproof Waterproofs
EDITORS COMMENTS
1. Title: "Aquascutum: Elegance in Rainwear - 1934". Step back in time to 1934 and experience the charm of Aquascutum's timeless rainwear collection. This advertisement showcases an array of Aquascutum coats, including raincoats, overcoats, and macintoshes, designed to keep both women and men dry and stylish in the unpredictable weather of the 1930s. The image features a woman in a chic single-breasted raincoat, her posture exuding confidence and elegance. She holds a parasol, shielding herself from the occasional drizzle while her companion, a man in a double-breasted overcoat with a belted waist, gazes at her admiringly. The couple's attire is a testament to the versatility and sophistication of Aquascutum's rainwear offerings. The Aquascutum coats of 1934 were not only waterproof and showerproof but also boasted various fastenings, such as buttons and belts, to ensure a perfect fit and added protection against the elements. This advertisement encapsulates the spirit of the era, where fashion and functionality harmoniously coexisted. The 1930s were a pivotal period in the history of Aquascutum, as the brand continued to innovate and adapt to the changing times. This advertisement serves as a reminder of the enduring appeal of Aquascutum's rainwear, which has remained a staple in wardrobes for nearly a century. Whether you're a fan of history, fashion, or simply appreciate the beauty of vintage advertising, this image is a must-have for your collection. Immerse yourself in the charm of 1934 and let Aquascutum's elegant rainwear transport you back in time.
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