Aquascutum Collection
Aquascutum: A Fashion Legacy Step into the world of Aquascutum, where fashion meets functionality
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Aquascutum: A Fashion Legacy Step into the world of Aquascutum, where fashion meets functionality. Since its establishment in 1851 by John Emary, this iconic brand has been revolutionizing the way we dress with their innovative designs and impeccable craftsmanship. From their early days, Aquascutum showcased their expertise in waterproof wool fabric, creating a sensation in the fashion industry. In 1853, they introduced the first-ever waterproof wool fabric, setting a new standard for outerwear that would withstand any weather conditions. Over the years, Aquascutum continued to impress with their stylish creations. Advertisements featuring elegant men donning Aquascutum coats became synonymous with sophistication and class. One such advert by Tom Purvis depicted a dapper gentleman engrossed in his magazine while seated on a table – an embodiment of refined taste. During World War I, Aquascutum played a vital role by producing trench coats for canteen workers. These durable garments not only provided protection but also exuded style amidst challenging times. In 1916, Aquascutum further expanded its range to include military coats designed specifically for soldiers braving harsh conditions on the battlefield. Their commitment to quality and functionality earned them praise from servicemen worldwide. As time progressed, Aquascutum adapted to changing trends without compromising on their core values. In 1954, they unveiled an exquisite coat that captured the essence of timeless elegance – epitomizing everything that made this brand exceptional. Aquascutum's influence extended beyond outerwear as they ventured into other realms of fashion too. Their tennis warm advertisement showcased how even sportswear could be elevated through meticulous design and attention to detail. The windows of London were adorned with mannequins dressed in stunning ensembles from Aquascutum - captivating passersby with their sartorial brilliance and leaving an indelible mark on the fashion landscape.