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Advert for Aquascutum waterproof military coats 1916
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Advert for Aquascutum waterproof military coats 1916
Proof against rain and cold wind military trench coat, lined with wool, detachable fleece, fur or leather. Date: 1916
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Media ID 14398429
© Illustrated London News Ltd/Mary Evans
Aquascutum Buckle Coats Fastening Garment Garments Menswear Overcoat Overlapping Trench Waterproof Waterproofs Officers
EDITORS COMMENTS
This advertisement showcases Aquascutum's waterproof military coats from 1916, a testament to the brand's rich history in creating protective and stylish garments. The image features a man in uniform, fully clad in an Aquascutum trench coat, ready for the harsh conditions of the battlefield. The coat, with its overlapping design and secure buckle fastening, was designed to shield its wearer from the relentless rain and cold wind of the trenches during wartime. The coat's lining, made of wool, provided an additional layer of warmth, while detachable fleece, fur, or leather options offered extra insulation for those braving the harshest of weather. The use of high-quality materials and innovative design made Aquascutum's military coats a must-have for both officers and men during the early 20th century. The advertisement, dated 1916, highlights the importance of functional and reliable clothing during wartime, a necessity for the British military during World War I. The overlapping design and secure fastening of the coat were essential features for the protection of soldiers in the trenches, ensuring they could withstand the rigors of the battlefield. This advertisement not only showcases Aquascutum's commitment to creating high-quality, functional clothing but also offers a glimpse into the fashion and history of the early 20th century.
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