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Advertising poster for Pastilles Poncelet, a cold and bronchitis remedy, 1896. Artist: Jules Cheret
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Advertising poster for Pastilles Poncelet, a cold and bronchitis remedy, 1896. Artist: Jules Cheret
Advertising poster for Pastilles Poncelet, a cold and bronchitis remedy, 1896. Found in the collection of the State A Pushkin Museum of Fine Arts, Moscow
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Media ID 14884808
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Advert Advertisement Belle Epoque Ch Ret Jules Cheret Cold Discomfort Disease Gale Illness Jules Jules Cheret Rain Raining Remedy Skirt Storm Stormy Stormy Weather Umbrella Uncomfortable Wind Windy Blustery Bronchitis Graphic Design Metaphor
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This advertising poster from 1896, created by the talented artist Jules Cheret, promotes Pastilles Poncelet, a remedy for cold and bronchitis. Displayed in the State A Pushkin Museum of Fine Arts in Moscow, this Belle Époque masterpiece captures the essence of discomfort caused by these ailments. The image portrays a woman battling against stormy weather conditions. Dressed in a fashionable coat and hat with an elegant skirt, she epitomizes French style during the late 19th century. The vibrant colors used in this lithograph emphasize her struggle against the elements. With wind whipping through her hair and rain pouring down around her, it is clear that winter has arrived. This metaphorical representation suggests that just as storms can be unpredictable and uncomfortable, so too are colds and bronchitis. The advertisement cleverly uses visual cues to convey its message without explicitly mentioning medicine or health. Instead, it relies on graphic design to evoke emotions associated with illness and unfavorable weather conditions. Cheret's artistic prowess shines through as he skillfully combines artistry with commercial intent. This fine art image not only showcases his talent but also provides us with a glimpse into life during the late 19th century when remedies like Pastilles Poncelet were sought after to combat common ailments such as colds and bronchitis.
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